Men's grooming and cosmetics market in the UK - Statistics & Facts
The men's grooming and cosmetics market is a large industry that consists of many sub-categories. Men are not only interested in their beards and hairstyles, many are now more accepting of fragrances, skin and body care products. As evidenced from figures from the United Kingdom, the market value for men's grooming has increased by nearly 100 million British pounds from 2015 to 2017. There are many growing markets within this industry.
Much like the trend in skincare market catered towards men, the sales value of shaving preparation products have seen ups and down in recent years. The number of people who consumed such products experienced similar fluctuations, with men who used shaving gels going down in number as the most recent estimates showed. Gilette was the most favored brand with UK men, with more than eight million users pronouncing various Gilette products as their favorite for shaving creams, gels and foams.
Men’s grooming and cosmetics is a vibrant market which is certainly shaped and driven by changes in consumer behavior. In 2018, a quarter of men spent a monthly average of 11 to 20 British pounds on male grooming products. A surprising development was in the hair removal trend among men, in particular young men between the ages 16-24. A 2018 survey demonstrated that hair removal was more prominent than it was in 2016 for this demographics, including removing hair in chest and back area.
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Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.