Forecast for Malaysia's retail sales 2008-2016

This timeline shows a forecast for Malaysia's retail sales from 2008 to 2016. It is forecasted that Malaysia's retail sales will amount to about 114.07 billion U.S. dollars in 2015.

Malaysian retail market

Potential for future retail growth in Malaysia resides in the platform of online shopping. In the fourth quarter of 2015, comparison of global markets with the highest online shopping penetration rates shows that the Malaysian retail sector has considerable room for growth. While the United Kingdom and Germany had penetration rates of 77 and 74 percent respectively, Malaysia’s online penetration rate was 50 percent. The lower online penetration rate in Malaysia is a possible factor in H&M’s decision to increase the number of new stores in recent years as they seek to expand their presence in the growing retail sector. According to the number of new opening of the H&M Group stores worldwide from 2009 to 2015, Malaysia had 11 new stores in both 2014 and 2015. This is a considerable increase from the total of 7 new stores between 2009 and 2013. Moreover, the number of stores is high considering the size of the other markets such France H&M is increasing with a larger number of stores, suggesting a preference for retail market conditions in Malaysia.

According to the Global Retail Development Index, Malaysia holds a relatively high degree of retail market attractiveness. This is in part due to the steady growth in sales seen since 2010 which is expected to continue until at least 2018 as seen in the statistic above. However, the Malaysian retail sector is considered to be a relatively high risk market when compared with similar markets around the world. The Global Retail Development Index ranked Malaysia as the second riskiest retail market among the markets included in their index. This may be in part due to the relatively high degree of market saturation in the retail sector.

Forecast for Malaysia's retail sales from 2008 to 2016

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Release date

February 2013



Survey time period

2008 to 2011

Supplementary notes

Figures for 2012 onwards are forecasts. Prior years are actuals or estimates.
Numbers are rounded.

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