In Great Britain, the skincare market, including cosmetic and dermo-cosmetic skin creams, hand and lip care products, sun screens, and body lotions, reached a value of 2.28 billion British pounds by the end of 2018. Within the market, non-medicated face care typically holds the highest value. This is followed by prestige skincare - products that tend to have a heftier price tag than the mass-produced, drugstore available brands. In total, facial skincare for women is worth nearly 1.5 billion British pounds as of December 2018.
Among UK women, some of the most popular face creams were from generic brands such as the Germany-based Nivéa and the UK’s own Boots No. 7. More detailed consumer studies showed that Nivéa’s sun lotions were in fact the brand’s most preferred product.
Facial care is something that British women pay attention to, with an overwhelming majority of them saying they moisturize and tend to their face on a regular basis. Keeping the skin hydrated knew no gender either, as impressive numbers of British men reported using products such as masks, scrubs and anti-age creams on top of skincare staples such as moisturizers.
Other skincare products that have considerable shares in the market are body care and sun preparations. Sun care products in particular saw a surge in market value in 2018. This could be explained by an increased emphasis on the significance of applying sunscreen as part of routine skincare regimes; not just to get protection from the sun, but also to keep the skin from aging. In contrast, the most recent figures for the body care market indicated that this market has seen better days than 2018. Between 2010 and 2018, the market experienced fluctuations, with the last two years being far from showing the highest values.
As is the case across almost every industry, within skincare as well there is a demand for ethical products and manufacturing. While in the United Kingdom, there is a substantial number of skincare brands that trade as “ethical” companies, there are also other retailers on the mainstream spectrum that adhere to ethical policies. Lush and The Body Shop are two of them, and are among the leading 20 ethical skincare brands, as found by Ethical Company Organisation in 2017. Both companies renounce animal-testing on their products, and the majority of Lush products (at 85 percent) is vegan.