Market share of leading brands in the United States fast food industry in 2015*

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Market share
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About This Statistic

This statistic shows the fast food market share in the United States in 2015. Yum! Brands Inc. accounted for 10.8 percent of the U.S. fast food industry.

U.S. fast food industry - additional information

McDonald’s held, by far, the largest market share of the fast food industry in the United States in 2015. Its closest competitor was Yum! Brands - owner of popular chains Taco Bell, KFC, Pizza Hut and WingStreet. The leading five brands account for over 40 percent of the entire U.S. fast food industry, which, in 2014, generated over 198.9 billion U.S. dollars in revenue. This revenue was forecasted to rise above 223 billion dollars in 2020.

As well as leading the U.S. fast food industry, McDonald’s was also the most valuable fast food brand worldwide in 2015. With a brand value of more than 81 billion U.S. dollars, the company was worth over three times its closest competitor, Starbucks. McDonald’s worldwide revenue reached 25.4 billion U.S. dollars in 2015, with over 9.5 billion of this being accumulated in the U.S. Despite the financial size of the company, McDonald's ranked last out of 21 competitors in a taste rating of fast food burgers in 2014. In this survey, The Habit Burger Grill ranked first in front of In-N-Out Burger and Five Guys Burgers and Fries.

Fast food is clearly popular with U.S. consumers. In a November 2013 survey, more than 82 percent of Americans admitted to eating in quick service restaurants at least once a week – although nearly a quarter have said that they look for healthy options. The popularity of fast food is perhaps unsurprising, considering that children aged between two and 11 years watch hundreds of fast food ads annually. Once again, McDonald’s topped the list, with two- to five-year-olds watching an average of 207.7 of McDonald’s ads in 2012, and six- to 11-year-olds watching 253.6 ads that year.

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