U.S. fast food industry - additional information
McDonald’s held, by far, the largest market share of the fast food industry in the United States in 2015. Its closest competitor was Yum! Brands - owner of popular chains Taco Bell, KFC, Pizza Hut and WingStreet. The leading five brands account for over 40 percent of the entire U.S. fast food industry, which, in 2014, generated over 198.9 billion U.S. dollars in revenue. This revenue was forecasted to rise above 223 billion dollars in 2020.
As well as leading the U.S. fast food industry, McDonald’s was also the most valuable fast food brand worldwide in 2016. With a brand value of more than 88 billion U.S. dollars, the company was worth more than double its closest competitor, Starbucks. McDonald’s worldwide revenue reached 24.6 billion U.S. dollars in 2016, with over 8.25 billion of this being accumulated in the U.S.
Fast food is clearly popular with U.S. consumers. In a November 2016 survey, 44 percent of Americans admitted to eating in quick service restaurants at least once a week. The popularity of fast food is perhaps unsurprising, considering that children aged between two and 11 years watch hundreds of fast food ads annually. Once again, McDonald’s topped the list, with two- to five-year-olds watching an average of 207.7 of McDonald’s ads, and six- to 11-year-olds watching 253.6 ads that year.