Use of social-media tools by restaurant operators in the upcoming years 2012
Proportion of restaurant operators likely to use the following social-media tools in the next two years 2012
The statistic depicts the proportion of U.S. quickservice and fast casual restaurant operators likely to use social-media tools in the next two years. 91 percent of the quickservice restaurant operators are likely to use facebook at some point in the next two years.
Proportion of restaurant operators likely to use the following social-media tools in the next two years 2012
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| Quickservice restaurants | Fast casual restaurants | |
|---|---|---|
| 91% | 96% | |
| Online review sites such as Yelp | 75% | 91% |
| Smartphone applications | 83% | 90% |
| 80% | 87% | |
| Text messaging | 73% | 86% |
| YouTube or other video-sharing site | 77% | 77% |
| Restaurant blog | 65% | 71% |
| Flickr or other photo-sharing site | 51% | 65% |
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