Consumer spending in quick service pizza restaurants U.S. 2004-2020, by segment

Consumer spending in the quick-service restaurant (QSR) pizza category increased to 38.2 billion U.S. dollars in 2020, with sales in the carryout segment accounting for a share of around 53 percent. Consumer spending in the delivery segment also increased over the year. In contrast, dine-in, drive-through and others accounted for approximately 51.25 percent decrease in the same period.

Why has the carryout segment increased in recent years?

Consumer spending in the carryout segment exceeded 17 billion U.S. dollars for the first time in 2018 and reached approximately 20.3 billion in 2020 – the segment has seen a 6.5 billion U.S. dollar increase since 2009. The growth of carryout pizza orders has had a positive impact on the overall QSR pizza category, which increased by around 2.2 billion U.S. dollars between 2019 and 2020. Due to the money saved by not having to hire delivery drivers, many pizza restaurants have shifted their focus to the carryout segment in recent years, promoting deals that encourage consumers to pick-up an order and carry it out of the store.

Domino’s slices up competition in delivery segment

Domino’s Pizza was the number one pizza delivery company in the United States – the company’s delivery sales accounted for approximately 48 percent of the reported consumer spending on pizza delivery. Domino’s Pizza had 6,355 stores across the United States in 2020 – only Pizza Hut had a greater number of units – and its delivery segment can serve the majority of households across the country.