Consumer spending in quick service pizza restaurants U.S. 2004-2019, by segment

Consumer spending in the quick-service restaurant (QSR) pizza category increased to 37.8 billion U.S. dollars in 2019, with sales in the carryout segment accounting for a share of around 51 percent. Consumer spending in the delivery segment also increased over the year. In contrast, dine-in, drive-through and others accounted for approximately 17 percent decrease in the same period.

Why has the carryout segment increased in recent years?

Consumer spending in the carryout segment exceeded 17 billion U.S. dollars for the first time in 2018 and reached approximately 19 billion in 2019 – the segment has seen a five billion U.S. dollar increase since 2009. The growth of carryout pizza orders has had a positive impact on the overall QSR pizza category, which increased by around 1.3 million U.S. dollars between 2018 and 2019. Due to the money saved by not having to hire delivery drivers, many pizza restaurants have shifted their focus to the carryout segment in recent years, promoting deals that encourage consumers to pick-up an order and carry it out of the store.

Domino’s slices up competition in delivery segment

Domino’s Pizza was the number one pizza delivery company in the United States in 2018 – the company’s delivery sales accounted for approximately 30 percent of the reported consumer spending on pizza delivery. Domino’s Pizza had 6,126 stores across the United States in 2019 – only Pizza Hut had a greater number of units – and its delivery segment can serve the majority of households across the country.