Holiday booking websites used by Millennials and Baby Boomers in the UK 2017

This statistic shows the type of website Millennial and Baby Boomer consumers booked their most recent holiday through in the United Kingdom (UK) in 2017. Close to a quarter of Baby Boomers said they booked their most recent holiday through a hotel website, making it the most popular option among this generation. The results also showed that Millennials were more likely to be users of accommodation platforms such as Airbnb, with 10 percent booking their last vacation via such platforms compared to only one percent of Baby Boomers.

Type of website Millennials and Baby Boomers booked their most recent holiday booked through in the United Kingdom (UK) in 2017*

MillennialsBaby Boomers
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Release date

August 2017


United Kingdom

Survey time period


Age group

18 years and older

Supplementary notes

* Millennials: 18-35 year olds, Baby Boomers: 55-70 year olds

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Statistics on "Digital travel planning in the United Kingdom (UK)"

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