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Holiday booking websites used by Millennials and Baby Boomers in the UK 2017

Type of website Millennials and Baby Boomers booked their most recent holiday booked through in the United Kingdom (UK) in 2017*

by Jennifer Luty, last edited Mar 22, 2018
Holiday booking websites used by Millennials and Baby Boomers in the UK 2017 This statistic shows the type of website Millennial and Baby Boomer consumers booked their most recent holiday through in the United Kingdom (UK) in 2017. Close to a quarter of Baby Boomers said they booked their most recent holiday through a hotel website, making it the most popular option among this generation. The results also showed that Millennials were more likely to be users of accommodation platforms such as Airbnb, with 10 percent booking their last vacation via such platforms compared to only one percent of Baby Boomers.
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Type of website Millennials and Baby Boomers booked their most recent holiday booked through in the United Kingdom (UK) in 2017*

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Statistics on "Digital travel planning in the United Kingdom (UK)"
  • Online travel booking market
The most important statistics
  • Travel website usage
  • Travel booking methods
  • Travel planning: online resources
  • Travel planning: review sites
  • Devices used
  • Online booking frequency
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