This statistic shows the type of website Millennial and Baby Boomer consumers booked their most recent holiday through in the United Kingdom (UK) in 2017. Close to a quarter of Baby Boomers said they booked their most recent holiday through a hotel website, making it the most popular option among this generation. The results also showed that Millennials were more likely to be users of accommodation platforms such as Airbnb, with 10 percent booking their last vacation via such platforms compared to only one percent of Baby Boomers.
Type of website Millennials and Baby Boomers booked their most recent holiday booked through in the United Kingdom (UK) in 2017*
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Statistics on "Digital travel planning in the United Kingdom (UK)"
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Pragma. (August 3, 2017). Type of website Millennials and Baby Boomers booked their most recent holiday booked through in the United Kingdom (UK) in 2017* [Graph]. In Statista. Retrieved February 19, 2020, from https://www.statista.com/statistics/818198/holiday-booking-websites-uk-millennials-baby-boomers/
Pragma. "Type of website Millennials and Baby Boomers booked their most recent holiday booked through in the United Kingdom (UK) in 2017*." Chart. August 3, 2017. Statista. Accessed February 19, 2020. https://www.statista.com/statistics/818198/holiday-booking-websites-uk-millennials-baby-boomers/
Pragma. (2017). Type of website Millennials and Baby Boomers booked their most recent holiday booked through in the United Kingdom (UK) in 2017*. Statista. Statista Inc.. Accessed: February 19, 2020. https://www.statista.com/statistics/818198/holiday-booking-websites-uk-millennials-baby-boomers/
Pragma. "Type of Website Millennials and Baby Boomers Booked Their Most Recent Holiday Booked through in The United Kingdom (Uk) in 2017*." Statista, Statista Inc., 3 Aug 2017, https://www.statista.com/statistics/818198/holiday-booking-websites-uk-millennials-baby-boomers/
Pragma, Type of website Millennials and Baby Boomers booked their most recent holiday booked through in the United Kingdom (UK) in 2017* Statista, https://www.statista.com/statistics/818198/holiday-booking-websites-uk-millennials-baby-boomers/ (last visited February 19, 2020)
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