This statistic displays the market share of online travel agencies (OTAs) in the Nordic countries in 2015. That year, OTA's accounted for 22.7 percent of bookings in Denmark, which was the highest share out of all surveyed Nordic countries. In Sweden, the OTAs had a market share of 18.6 percent.
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Online travel agency market share in the Nordics 2015
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Online travel agency (OTA) market share in the Nordic countries in 2015
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This statistic displays the market share of online travel agencies (OTAs) in the Nordic countries in 2015. That year, OTA's accounted for 22.7 percent of bookings in Denmark, which was the highest share out of all surveyed Nordic countries. In Sweden, the OTAs had a market share of 18.6 percent.
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Description
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This statistic displays the market share of online travel agencies (OTAs) in the Nordic countries in 2015. That year, OTA's accounted for 22.7 percent of bookings in Denmark, which was the highest share out of all surveyed Nordic countries. In Sweden, the OTAs had a market share of 18.6 percent.
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- Release date
- July 2016
- Region
- Denmark, Finland, Norway, Sweden
- Survey time period
- 2015
- Special properties
- weighted OTA market shares
- Supplementary notes
-
This statistic is based on the following amount of observations in each country:
Denmark: 120,
Sweden: 157,
Norway: 185,
Finland: 77.
More information
- Region
- Denmark, Finland, Norway, Sweden
- Survey time period
- 2015
- Special properties
- weighted OTA market shares
- Supplementary notes
-
This statistic is based on the following amount of observations in each country:
Denmark: 120,
Sweden: 157,
Norway: 185,
Finland: 77.
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