Online travel agency market share in the Nordics 2015

This statistic displays the market share of online travel agencies (OTAs) in the Nordic countries in 2015. That year, OTA's accounted for 22.7 percent of bookings in Denmark, which was the highest share out of all surveyed Nordic countries. In Sweden, the OTAs had a market share of 18.6 percent.

Online travel agency (OTA) market share in the Nordic countries in 2015

Share of bookings
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Release date

July 2016


Denmark, Finland, Norway, Sweden

Survey time period


Special properties

weighted OTA market shares

Supplementary notes

This statistic is based on the following amount of observations in each country:
Denmark: 120,
Sweden: 157,
Norway: 185,
Finland: 77.

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