This statistic displays the market share of online travel agencies (OTAs) in the Nordic countries in 2015. That year, OTA's accounted for 22.7 percent of bookings in Denmark, which was the highest share out of all surveyed Nordic countries. In Sweden, the OTAs had a market share of 18.6 percent.
Online travel agency (OTA) market share in the Nordic countries in 2015
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ÖHV. (July 18, 2016). Online travel agency (OTA) market share in the Nordic countries in 2015 [Graph]. In Statista. Retrieved January 28, 2021, from https://www.statista.com/statistics/866113/otas-market-share-nordics/
ÖHV. "Online travel agency (OTA) market share in the Nordic countries in 2015." Chart. July 18, 2016. Statista. Accessed January 28, 2021. https://www.statista.com/statistics/866113/otas-market-share-nordics/
ÖHV. (2016). Online travel agency (OTA) market share in the Nordic countries in 2015. Statista. Statista Inc.. Accessed: January 28, 2021. https://www.statista.com/statistics/866113/otas-market-share-nordics/
ÖHV. "Online Travel Agency (Ota) Market Share in The Nordic Countries in 2015." Statista, Statista Inc., 18 Jul 2016, https://www.statista.com/statistics/866113/otas-market-share-nordics/
ÖHV, Online travel agency (OTA) market share in the Nordic countries in 2015 Statista, https://www.statista.com/statistics/866113/otas-market-share-nordics/ (last visited January 28, 2021)