OTA market share in the hotel industry in the Nordics 2013-2021

Online travel agency (OTA) market share in the hotel industry in the Nordic countries from 2013 to 2021

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Release date

May 2022

Region

Denmark, Finland, Norway, Sweden

Survey time period

2013 to 2021

Number of respondents

230¹

Supplementary notes

¹ Combined survey count for 2021. Data were based on the following number of respondents:

Sweden: 2013 = 17; 2015 = 157; 2017 = 219; 2019 = 108; 2021 = 61.
Finland: 2013 = 66; 2015 = 77; 2017 = 116; 2019 = 91; 2021 = 53.
Denmark: 2013 = 73; 2015 = 120; 2017 = 31; 2019 = 0; 2021 = 66.
Norway: 2013 = 55; 2015 = 185; 2017 = 146; 2019 = 19; 2021 = 50.

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