Revenue of Kweichow Moutai 2012-2022, by segment

Published by
Yihan Ma,
Apr 6, 2023
In 2022, Chinese baijiu manufacturing company Kweichow Moutai generated a revenue of about 124 billion yuan. Around 107.8 billion yuan of its revenue that year were generated from its product Maotai. Maotai or Moutai is a brand of Chinese spirit named after the city Maotai in Guizhou province.

Revenue of Kweichow Moutai Co., Ltd. from 2012 to 2022, by segment (in billion yuan)

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Release date

March 2023

Region

China

Survey time period

2012 to 2022

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of April 2023).

Figures have been rounded.

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Overview

5

Beer

8

Spirits

8

Wine

8

Sales

8

Alcohol consumption

6

Alcohol addiction

4

Further related statistics

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