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Alcohol market in Poland - statistics & facts

Vodka and beer are two beverages which best describe and dominate the Polish alcohol market, with the latter holding more than 55 percent of the market. Therefore, it comes as no surprise that beer sales reached 17.4 billion zloty and vodka sales increased by 7.3 percent in 2019, compared to the year before. Moreover, annual Polish household spending on alcohol has been on the rise, reaching over 40 billion zloty in 2018. Taking these figures into account, it can be concluded that the alcohol market is one of the most thriving in the country.

In the last decade, Poles adopted two new trends in their alcohol consumption: preference for non-alcoholic beer products and choosing alcohol quality over quantity. These conclusions can be drawn when looking at the year-on-year change in alcohol production, as well as the value of the luxury alcohol market in Poland. Non-alcoholic beer was the undisputed leader when it came to production value, recording a total growth of 54.1 percent in 2019. At the same time, the luxury alcohol market is estimated to reach over 1.8 billion zloty in 2024, with quality spirits constituting the largest segment of the market.

Poland has a vast range of trading partners. While European Union countries remain the leading importers of Polish beer, the number one importer of Polish spirits is France – the value of exported spirits reached 88.16 million U.S. dollars in 2019. On the other hand, wine produced in Poland is most enjoyed by Ukrainians. In 2019, Poland exported wine products worth 14.5 million U.S. dollars to the neighboring country. In terms of imports, the United Kingdom is Poland’s favorite trading partner when it comes to buying spirits from abroad. As for wine, Poles enjoy Italian flavors the most. In 2018, Italy exported 22.2 million liters of wine to the Slavic country.

Alcohol is consumed by nine percent of Poles on a daily basis, with the consumption frequency prevailing among men. Higher consumption levels and frequencies lead to alcohol addiction. Regionally speaking, the Silesian (Śląskie) Voivodeship had the most individuals with alcohol related problems for which a court application was issued. In 2019, almost half of the Polish population perceived alcohol abuse as a rather big issue in society.

At the beginning of 2019, the Polish government decided to introduce a three percent increase to the existing excise tax on alcohol and tobacco, effective from January 2020. As a result, the price of a 0.5 liter vodka bottle would increase by 1.4 zloty. The Polish population is rather divided when it comes to further increase in excise tax on alcoholic beverages, with 49 percent opposing the idea.

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Alcohol market in Poland

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