Is non-alcoholic beer a trend among Poles?In the last decade, Poles adopted two new trends in their alcohol consumption: preference for non-alcoholic beer products and choosing alcohol quality over quantity. These conclusions can be drawn when looking at the year-on-year change in alcohol production, as well as the value of the luxury alcohol market in Poland. Melt beer was the undisputed leader in production value, reaching nearly 38 thousand hectoliters in 2022. At the same time, the luxury alcohol market is estimated to reach over 1.2 billion zloty in 2027, with premium spirits constituting the largest segment of the market.
Alcohol trade flowsPoland has a vast range of trading partners. While European Union countries remain the leading importers of Polish beer, the number one importer of Polish spirits is France – the value of exported spirits reached nearly 107 million U.S. dollars in 2022. On the other hand, wine produced in Poland is most enjoyed by Russians. In 2022, Poland exported wine products worth roughly 30 million U.S. dollars to the neighboring country. Regarding imports, the United Kingdom is Poland’s favorite trading partner when buying spirits from abroad. As for wine, Poles enjoy Italian flavors the most. In 2022, Italy exported over 33 thousand metric tons of wine to the Slavic country.
Alcohol consumptionAlcohol is consumed by 9 percent of Poles on a daily basis, with the consumption frequency prevailing among men. Higher consumption levels and frequencies lead to alcohol addiction. Regionally speaking, the Silesian (Śląskie) Voivodeship had the most individuals with alcohol-related problems for which a court application was issued. Despite this, since 2011, the number of car accidents caused by driving under the influence of alcohol has been on a downward trend.
At the beginning of 2019, the Polish government decided to introduce a three percent increase to the existing excise tax on alcohol and tobacco, effective from January 2020. As a result, the price of strong alcohols increased on average by 18 percent in 2022.