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Alcoholic beverages market in Europe - Statistics and Facts

The alcoholic beverages market in Europe is one of the largest in the world. Western Europe represented a market value of approximately 359 billion euros in 2020. The value of the Eastern European market amounted to roughly 92 billion euros in 2018.

The largest market in Europe for alcoholic beverages is the United Kingdom. In 2019, the revenue of alcoholic drinks in the UK amounted to approximately 69 billion US dollars, roughly 20 billion more than Germany, the second-largest market with a revenue of 50 billion euros. France and Italy are the third and fourth-largest markets in Europe, with revenues of 45.1 and 36.7 billion euros respectively.

The most popular alcoholic drink in Europe is beer, with a market share of roughly 37 percent of all alcohol sold in 2018. Wine and spirits had a market share of 34 and 25 percent respectively. In 2015, the combined sales value of beer in the United Kingdom, Germany, France, Spain, Italy and the Netherlands was over 19.2 billion euros, roughly four billion more than wine and eight billion more than other spirits. Although lager remains popular, especially the craft beer market is booming in Europe. In 2016, consumption of craft beer in Europe reached nearly 1.4 billion liters.

Europe’s heaviest drinkers can be found in Moldova, which had the highest pure alcohol consumption per capita, with 17.4 liters consumed on average in 2015. Belarus and Lithuania followed, with 17.1 and 16.2 liters respectively. On the other hand, alcohol consumption was relatively low in Turkey (2.4 liters on average), Macedonia (5.7 liters) and Italy (6.1 liters).

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France

United Kingdom

Benelux

Scandinavia

Interesting statistics

In the following 6 chapters, you will quickly find the 29 most important statistics relating to "Alcohol market in Europe".

Alcoholic beverages market in the Netherlands

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Alcoholic beverages market in Europe - Statistics and Facts

The alcoholic beverages market in Europe is one of the largest in the world. Western Europe represented a market value of approximately 359 billion euros in 2020. The value of the Eastern European market amounted to roughly 92 billion euros in 2018.

The largest market in Europe for alcoholic beverages is the United Kingdom. In 2019, the revenue of alcoholic drinks in the UK amounted to approximately 69 billion US dollars, roughly 20 billion more than Germany, the second-largest market with a revenue of 50 billion euros. France and Italy are the third and fourth-largest markets in Europe, with revenues of 45.1 and 36.7 billion euros respectively.

The most popular alcoholic drink in Europe is beer, with a market share of roughly 37 percent of all alcohol sold in 2018. Wine and spirits had a market share of 34 and 25 percent respectively. In 2015, the combined sales value of beer in the United Kingdom, Germany, France, Spain, Italy and the Netherlands was over 19.2 billion euros, roughly four billion more than wine and eight billion more than other spirits. Although lager remains popular, especially the craft beer market is booming in Europe. In 2016, consumption of craft beer in Europe reached nearly 1.4 billion liters.

Europe’s heaviest drinkers can be found in Moldova, which had the highest pure alcohol consumption per capita, with 17.4 liters consumed on average in 2015. Belarus and Lithuania followed, with 17.1 and 16.2 liters respectively. On the other hand, alcohol consumption was relatively low in Turkey (2.4 liters on average), Macedonia (5.7 liters) and Italy (6.1 liters).

Interesting statistics

In the following 6 chapters, you will quickly find the 29 most important statistics relating to "Alcohol market in Europe".

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