As of November 2022, the success rate of fully funding a project on the crowdfunding website was 40.13 percent.
Kickstarter is an American-based crowdfunding platform which was created in 2009 and has reportedly received pledges worth approximately 6.72 billion U.S. dollars. The company focuses on creative projects and functions on a reward-based system, where backers of a project are promised a little something in return for their financial contribution, such as personalized merchandise, invitations to events, public acknowledgement or updates regarding the project’s development. Kickstarter also applies one of two types of reward-base crowdfunding, namely 'All-or-Nothing' support, where project initiators set a funding goal and receive the donations only if the goal is reached, as opposed to 'Keep-it-All,' the funding model used by other platforms, where the money raised is kept regardless of whether or not it meets the funding goal.
Which are Kickstarter's most popular projects?
As of July 2022, the most popular category of projects featured on Kickstarter is games, with some 1.94 billion U.S. dollars pledged. Design projects were the next most funded, followed by technology and film & video. One of the most funded games so far is Exploding Kittens, a card game designed by Elan Lee, Shane Small and comic creator Matthew Inman, a.k.a. The Oatmeal. Their initial funding goal was only 10 thousand U.S. dollars, which was reached within eight minutes. Exploding Kittens received over 8.7 million U.S. dollars in pledges from more than 200 thousand backers in less than a month, making it one of the most successful Kickstarter campaigns of all time.
Percentage of successfully funded Kickstarter projects as of November 2022
Every Kickstarter project must be fully funded before its time expires or no money changes hands. A project on Kickstarter is counted as successful when the funding goal has been reached within the given time limit.
Project creators have to be permanent U.S. residents to be eligible to start a Kickstarter project but projects can be backed from outside the United States.
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Kickstarter. (November 2, 2022). Percentage of successfully funded Kickstarter projects as of November 2022 [Graph]. In Statista. Retrieved January 29, 2023, from https://www.statista.com/statistics/235405/kickstarter-project-funding-success-rate/
Kickstarter. "Percentage of successfully funded Kickstarter projects as of November 2022." Chart. November 2, 2022. Statista. Accessed January 29, 2023. https://www.statista.com/statistics/235405/kickstarter-project-funding-success-rate/
Kickstarter. (2022). Percentage of successfully funded Kickstarter projects as of November 2022. Statista. Statista Inc.. Accessed: January 29, 2023. https://www.statista.com/statistics/235405/kickstarter-project-funding-success-rate/
Kickstarter. "Percentage of Successfully Funded Kickstarter Projects as of November 2022." Statista, Statista Inc., 2 Nov 2022, https://www.statista.com/statistics/235405/kickstarter-project-funding-success-rate/
Kickstarter, Percentage of successfully funded Kickstarter projects as of November 2022 Statista, https://www.statista.com/statistics/235405/kickstarter-project-funding-success-rate/ (last visited January 29, 2023)
Percentage of successfully funded Kickstarter projects as of November 2022 [Graph], Kickstarter, November 2, 2022. [Online]. Available: https://www.statista.com/statistics/235405/kickstarter-project-funding-success-rate/