Kickstarter - additional information
Although the concept of crowdfunding is not new per se, having been previously used in history, the rise of the internet has allowed for unprecedented global outreach when pursuing crowd-supported financing. As of 2017, there are hundreds of platforms that allow individuals or companies to reach out to their peers, some of them allowing for a large range of purposes and others catering to highly specialized niches, such as charity, scientific experiments, social impact, gaming, real estate or startups. The three most popular platforms are currently Kickstarter, GoFundMe and Indiegogo.
Kickstarter is an American-based crowdfunding platform which was created in 2009 and has reportedly received pledges worth more than 3.4 billion U.S. dollars.
The company focuses on creative projects and functions on a reward-based system, where backers of a project are promised a little something in return for their financial contribution, such as personalized merchandise, invitations to events, public acknowledgement or updates regarding the project’s development. Kickstarter also applies one of two types of reward-base crowdfunding, namely 'All-or-Nothing' support, where project initiators set a funding goal and receive the donations only if the goal is reached, as opposed to 'Keep-it-All,' the funding model used by other platforms, where the money raised is kept regardless of whether or not it meets the funding goal.
As of January 2018, the most popular category of projects featured on Kickstarter is games, with some 745.41 million U.S. dollars pledged, followed by design, technology, film & video and music. One of the most funded games so far is Exploding Kittens, a card game designed by Elan Lee, Shane Small and comic creator Matthew Inman, a.k.a. The Oatmeal. Their initial funding goal was only 10 thousand U.S. dollars, which was reached within eight minutes. Exploding Kittens received over 8.7 million U.S. dollars in pledges from more than 200 thousand backers in less than a month, making it one of the most successful Kickstarter campaigns of all time.