Launched in the United States in 2009, Kickstarter is a global crowdfunding platform which helps creative projects to raise funding from backers. Project creators choose a deadline and a minimum funding goal. Projects must reach their funding goal, otherwise no money will be collected. People who back Kickstarter projects are offered tangible rewards such as custom editions and early releases of the projects as well as special experiences in exchange for their pledges. The platform is currently only open for project creators from a small selection of countries but project backing is available internationally.
As of April 2017, a cumulative total of more than three billion U.S. dollars were pledged towards Kickstarter projects. As of December 2015, the OUYA gaming console was the fastest project launch on the website and raised close to 2.59 million U.S. dollars during its first 24 hours on the platform. Projects such as the Veronica Mars Movie Project, card game Exploding Kittens or video game Torment: Tides of Numernera also raised record-breaking amounts of funding as both surpassed the 1 million dollar mark during their first day. Some of the most successfully completed Kickstarter projects raised several million dollars from project backers – e-paper watch Pebble managed to raise more than 10 million U.S. dollars during their funding campaign, providing the project not only with financial but also public support and attention.
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