Brand value of first division (Spain) football teams 2011-2018

Spanish first division 'La Liga' teams brand value 2011 to 2018 (in million U.S. dollars)

by Fernando Forte, last edited Oct 17, 2018
Brand value of first division (Spain) football teams 2011-2018 This statistic depicts the brand value of the most valuable Spanish football teams from 2011 to 2018. Real Madrid C.F. held the first place with a brand value of 1.57 billion U.S. dollars in 2018; followed by FC Barcelona and Club Atlético de Madrid with 1.51 billion U.S. dollars and 0.43 billion U.S. dollars respectively. A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
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Spanish first division 'La Liga' teams brand value 2011 to 2018 (in million U.S. dollars)

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