Spanish first division 'La Liga' teams brand value 2011 to 2018 (in million U.S. dollars)

Brand value of first division (Spain) football teams 2011-2018 This statistic depicts the brand value of the most valuable Spanish football teams from 2011 to 2018. Real Madrid C.F. held the first place with a brand value of 1.57 billion U.S. dollars in 2018; followed by FC Barcelona and Club Atlético de Madrid with 1.51 billion U.S. dollars and 0.43 billion U.S. dollars respectively. A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
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Real Madrid C.F.FC BarcelonaClub Atlético de MadridAthletic de Bilbao*Sevilla FC*Villareal CF*Valencia C.F.*Getafe C.F.*
201164362988---80-
201260058050-49206810
201362157267-56-83-
2014768622126-77-99-
2015873773151-81-107-
2016**1,14899326612311511093-
20171,4191,418325154140152144-
20181,5731,511436143127143--
Real Madrid C.F.FC BarcelonaClub Atlético de MadridAthletic de Bilbao*Sevilla FC*Villareal CF*Valencia C.F.*Getafe C.F.*
201164362988---80-
201260058050-49206810
201362157267-56-83-
2014768622126-77-99-
2015873773151-81-107-
2016**1,14899326612311511093-
20171,4191,418325154140152144-
20181,5731,511436143127143--
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Description Source More information
This statistic depicts the brand value of the most valuable Spanish football teams from 2011 to 2018. Real Madrid C.F. held the first place with a brand value of 1.57 billion U.S. dollars in 2018; followed by FC Barcelona and Club Atlético de Madrid with 1.51 billion U.S. dollars and 0.43 billion U.S. dollars respectively. A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
Show more
Release date
May 2018
Region
Spain
Survey time period
2011 to 2018
Supplementary notes
* No data was available for these brands in some previous years.
**Data prior to 2016 was collected from previous versions of this report.

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