Willingness of Chinese consumers to pay more for international medicine brands 2013

This statistic shows the willingness of Chinese consumers to pay for international medicine brands in 2013. That year, 2 percent of respondents in China said they would pay over 30 percent more for an international medicine brand.

Willingness of Chinese consumers to pay extra for international medicine brands in 2013

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Source

Release date

February 2014

Region

China

Survey time period

2013

Number of respondents

2,390 respondents

Age group

18-65 years

Special properties

10 geographic regions (70 percent urban and 30 percent rural areas)

Method of interview

Face-to-face interview

Supplementary notes

At the source, the question was posed as follows: "How much extra would you be willing o pay for an international medicine brand, rather than a locally produced product?"

Missing percentage points to 100 percent are most likely due to rounding.

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