Multinational quick service holdings company Restaurant Brands International spent 962 million U.S. dollars on advertising during the 2021 financial year. The company's advertising spending grew exponentially over the past eight years. Restaurant Brands International is the parent company of QSR chains Burger King, Tim Hortons, and Popeyes Louisiana Kitchen.
Advertising spending of Restaurant Brands International worldwide from 2013 to 2021
(in million U.S. dollars)
Burger King merged with Canadian coffee chain Tim Hortons under parent company Restaurant Brands International in December 2014. On March 27, 2017, Restaurant Brands International acquired Popeyes Louisiana Kitchen, Inc. and its consolidated subsidiaries. Figures prior to 2014 refer to financial data of Burger King. Figures for 2014 include Tim Hortons' financial data from December 15 to 28, 2014.
Figures prior to 2021 come from earlier releases.
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Restaurant Brands International. (February 23, 2022). Advertising spending of Restaurant Brands International worldwide from 2013 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/558085/ad-spend-restaurant-brands-international/
Restaurant Brands International. "Advertising spending of Restaurant Brands International worldwide from 2013 to 2021 (in million U.S. dollars)." Chart. February 23, 2022. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/558085/ad-spend-restaurant-brands-international/
Restaurant Brands International. (2022). Advertising spending of Restaurant Brands International worldwide from 2013 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/558085/ad-spend-restaurant-brands-international/
Restaurant Brands International. "Advertising Spending of Restaurant Brands International Worldwide from 2013 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 23 Feb 2022, https://www.statista.com/statistics/558085/ad-spend-restaurant-brands-international/
Restaurant Brands International, Advertising spending of Restaurant Brands International worldwide from 2013 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/558085/ad-spend-restaurant-brands-international/ (last visited June 26, 2022)
