Restaurant Brands International (RBI) is a force to be reckoned with in the global quick service restaurant industry. The Canadian-American fast food holding company, known for famous brands such as
. In 2023,
reached approximately seven billion U.S. dollars, almost seven times higher than a decade earlier. With a portfolio of over 31 thousand
, RBI is focused on expansion. In its 2024 growth plan, the company outlined its expectations to reach a minimum of 40 thousand restaurants in the next five years. This aligns with the company’s recent history of acquisition, a theme they continued in 2024 with the purchase of Carrols Restaurant Group.
What are Restaurant Brand International’s subsidiaries?
RBI is the parent company of Burger King, Tim Hortons, Popeyes Louisiana Kitchen, and Firehouse Subs. This all began with the merger of Burger King and Tim Hortons in 2014. While not as globally famous as Burger King, coffee house chain Tim Hortons quickly became a household name in its native Canada and is now located in 13 countries worldwide, making up a total of 5,800
Tim Hortons establishments. Meanwhile, fast food chicken chain
Popeyes may operate less establishments, but it holds clear global appeal and can be found in more than 35 countries worldwide. In contrast, RBI’s newest and smallest subsidiary is Firehouse Subs, with 1,280 establishments, mainly located on U.S. soil. Last but not least, the crown jewel of RBI's portfolio remains Burger King. As of 2024, Burger King was ranked among the
top global restaurant brands, with a brand value exceeding five billion U.S. dollars.
Which Restaurant Brand International subsidiary is the most successful?
In 2023, Restaurant Brands International accounted for system-wide sales of nearly 26 billion U.S. dollars. Tim Hortons generated approximately 7.3 billion U.S. dollars of these sales, while Popeyes contributed almost 5.9 billion U.S. dollars. Firehouse Subs, although a key player, reported the lowest sales that year, totaling close to 1.2 billion U.S. dollars. Comparatively, Burger King stood out with sales surpassing 11 billion U.S. dollars. That year,
the burger behemoth generated a global revenue of around 1.3 billion U.S. dollars, which was divided into two main segments:
sales, and franchise and property revenue. Notably, franchise and property revenue took the lion's share of Burger King’s revenue, amounting to 1.2 billion U.S. dollars.
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