Market share of Apple iOS in the United Kingdom (UK) from December 2011 to November 2018

Apple iOS mobile market share in the United Kingdom (UK) 2011-2018 This statistic shows the mobile market share of iOS, the Apple operating system, in the United Kingdom (UK) from December 2011 to March 2018. In March 2018 the total market share reached 52.89 percent, marking the first time it has exceeded 52 percent. The increase began shortly after the release of the iPhone 8 and the iPhone X, in September 2017 and November 2017 respectively. Apple offers more than just smartphones, iPads, laptops, and TVs. There are many more computer peripherals and electronic consumers goods, but also a vast array of digital content that can be downloaded and purchased.

The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.

It seems most consumer purchase a new smartphone because their old device is out of date. Some consumers chose to purchase a new phone due their device being broken, other because they want the most up to date device. Either way, it is clear that most consumer tend to purchase a new smartphone at a frequency of at least once every five years. Of course smartphone manufacturers also come out with new models quite frequently.
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Market share
Dec '1140.8%
Dec '1243.86%
Dec '1341.53%
Dec '1449.53%
Dec '1543.7%
Jan '1644.64%
Feb '1644.47%
Mar '1643.5%
Apr '1642.89%
May '1643.39%
Jun '1644.45%
Jul '1643.12%
Aug '1643.74%
Sep '1640.95%
Oct '1648.07%
Nov '1647.66%
Dec '1646.6%
Jan '1748.32%
Feb '1749.2%
Mar '1749.1%
Apr '1749.64%
May '1749.21%
Jun '1748%
Jul '1745.76%
Aug '1747.5%
Sept '1748.34%
Oct '1750.92%
Nov '1750.93%
Dec '1750.56%
Jan '1850.4%
Feb '1851.49%
Mar '1852.89%
Market share
Dec '1140.8%
Dec '1243.86%
Dec '1341.53%
Dec '1449.53%
Dec '1543.7%
Jan '1644.64%
Feb '1644.47%
Mar '1643.5%
Apr '1642.89%
May '1643.39%
Jun '1644.45%
Jul '1643.12%
Aug '1643.74%
Sep '1640.95%
Oct '1648.07%
Nov '1647.66%
Dec '1646.6%
Jan '1748.32%
Feb '1749.2%
Mar '1749.1%
Apr '1749.64%
May '1749.21%
Jun '1748%
Jul '1745.76%
Aug '1747.5%
Sept '1748.34%
Oct '1750.92%
Nov '1750.93%
Dec '1750.56%
Jan '1850.4%
Feb '1851.49%
Mar '1852.89%
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Description Source More information
This statistic shows the mobile market share of iOS, the Apple operating system, in the United Kingdom (UK) from December 2011 to March 2018. In March 2018 the total market share reached 52.89 percent, marking the first time it has exceeded 52 percent. The increase began shortly after the release of the iPhone 8 and the iPhone X, in September 2017 and November 2017 respectively. Apple offers more than just smartphones, iPads, laptops, and TVs. There are many more computer peripherals and electronic consumers goods, but also a vast array of digital content that can be downloaded and purchased.

The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.

It seems most consumer purchase a new smartphone because their old device is out of date. Some consumers chose to purchase a new phone due their device being broken, other because they want the most up to date device. Either way, it is clear that most consumer tend to purchase a new smartphone at a frequency of at least once every five years. Of course smartphone manufacturers also come out with new models quite frequently.
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Release date
March 2018
Region
United Kingdom
Survey time period
December 2011 to March 2018
Supplementary notes
StatCounter calculates the statistics based on more than 15 billion hits online per month from more than 3 million member sites worldwide. Mobile only, excludes desktop and tablets.

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