About This Statistic
This statistic illustrates the market share held by Google with the Android OS in the United Kingdom (UK) from July 2011 to August 2017. In August 2017, Android's market share was 49.21 percent, the second largest of any mobile manufacturer.
The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.
It seems most consumer purchase a new smartphone because their old device is out of date. Some consumers chose to purchase a new phone due their device being broken, other because they want the most up to date device. Either way, it is clear that most consumer tend to purchase a new smartphone at a frequency of at least once every five years. Of course smartphone manufacturers also come out with new models quite frequently.