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Android market share in the United Kingdom (UK) 2011-2020

In December 2020, the market share, held by Google with the Android OS in the United Kingdom (UK), was 48.95 percent.
The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.
It seems most consumer purchase a new smartphone because their old device is out of date. Some consumers chose to purchase a new phone due their device being broken, other because they want the most up to date device. Either way, it is clear that most consumer tend to purchase a new smartphone at a frequency of at least once every five years. Of course smartphone manufacturers also come out with new models quite frequently.

Market share of Android in the United Kingdom (UK) from July 2011 to December 2020

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Source

Release date

January 2021

Region

United Kingdom

Survey time period

July 2011 to December 2020

Supplementary notes

StatCounter calculates the statistics based on more than 15 billion hits online per month from more than 3 million member sites worldwide.
Release date is set as date of access

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Statistics on "Mobile operating system market in the United Kingdom"

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