Market share of Android in the United Kingdom (UK) from July 2011 to March 2018

Android market share in the United Kingdom (UK) 2011-2018 This statistic illustrates the market share held by Google with the Android OS in the United Kingdom (UK) from July 2011 to March 2018. In March 2018, Android's market share was 44.75 percent, the second largest of any mobile manufacturer. The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.
It seems most consumer purchase a new smartphone because their old device is out of date. Some consumers chose to purchase a new phone due their device being broken, other because they want the most up to date device. Either way, it is clear that most consumer tend to purchase a new smartphone at a frequency of at least once every five years. Of course smartphone manufacturers also come out with new models quite frequently.
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Market share
Jul '1116.15%
Sep '1118.56%
Nov '1120.36%
Jan '1221.16%
Mar '1221.6%
May '1222.43%
Jul '1225.18%
Sep '1227.86%
Nov '1228.86%
Jan '1330.18%
Mar '1331.29%
May '1330.53%
Jul '1331.17%
Sep '1330.97%
Nov '1328.81%
Jan '1432.42%
Mar '1434.28%
May '1436.02%
Jul '1437.07%
Sep '1439.86%
Nov '1439.87%
Jan '1541.81%
Mar '1539.45%
May '1542.74%
Jul '1541.89%
Sep '1542.01%
Nov '1544.05%
Jan '1644.49%
Mar '1646.19%
May '1646%
Jul '1648.7%
Sep '1652.08%
Nov '1646.05%
Jan '1746.74%
Mar '1746.47%
May '1746.52%
Jul '1750.64%
Aug '1749.21%
Sept '1748.13%
Oct '1746.17%
Nov '1746.39%
Dec '1746.74%
Jan '1847.21%
Feb '1846.22%
Mar '1844.75%
Market share
Jul '1116.15%
Sep '1118.56%
Nov '1120.36%
Jan '1221.16%
Mar '1221.6%
May '1222.43%
Jul '1225.18%
Sep '1227.86%
Nov '1228.86%
Jan '1330.18%
Mar '1331.29%
May '1330.53%
Jul '1331.17%
Sep '1330.97%
Nov '1328.81%
Jan '1432.42%
Mar '1434.28%
May '1436.02%
Jul '1437.07%
Sep '1439.86%
Nov '1439.87%
Jan '1541.81%
Mar '1539.45%
May '1542.74%
Jul '1541.89%
Sep '1542.01%
Nov '1544.05%
Jan '1644.49%
Mar '1646.19%
May '1646%
Jul '1648.7%
Sep '1652.08%
Nov '1646.05%
Jan '1746.74%
Mar '1746.47%
May '1746.52%
Jul '1750.64%
Aug '1749.21%
Sept '1748.13%
Oct '1746.17%
Nov '1746.39%
Dec '1746.74%
Jan '1847.21%
Feb '1846.22%
Mar '1844.75%
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Description Source More information
This statistic illustrates the market share held by Google with the Android OS in the United Kingdom (UK) from July 2011 to March 2018. In March 2018, Android's market share was 44.75 percent, the second largest of any mobile manufacturer. The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.
It seems most consumer purchase a new smartphone because their old device is out of date. Some consumers chose to purchase a new phone due their device being broken, other because they want the most up to date device. Either way, it is clear that most consumer tend to purchase a new smartphone at a frequency of at least once every five years. Of course smartphone manufacturers also come out with new models quite frequently.
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Release date
April 2018
Region
United Kingdom
Survey time period
July 2011 to March 2018
Supplementary notes
StatCounter calculates the statistics based on more than 15 billion hits online per month from more than 3 million member sites worldwide.
Release date is set as date of access

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