Petroc Taylor
Research expert covering global developments in the use of data
Get in touch with us nowSmartphone OS
Over the past decade, Android and Apple iOS have been the undoubted leaders of the smartphone OS market, recording a combined share of around 99.5 percent in 2022. The remaining share is held by Windows Phone and Samsung, which, on the contrary, did not have success and their shares have fallen to a negligible level. However, Apple has recorded strong sales, and, indeed, since 2010 it has always been the leading mobile device vendor, holding a market share of roughly 52 percent in 2021. At the beginning of 2022, the iPhone 13 was the most popular smartphone in the United Kingdom and accounted for roughly 29 percent of sales, while the only Android phone that made it into the top five smartphones sold was the Samsung Galaxy A12.In terms of versions, iOS 14.4 was the leading Apple mobile OS version in the United Kingdom, holding around 29 percent of the market. On the other hand, Android 10 led the Android mobile OS market, with a share of over 35 percent, followed by Android 11 occupying around 32 percent of the market.
Tablet OS
Similarly to the smartphone OS market, Apple and Android lead the tablet OS market, with shares of 57.9 and 42 percent in 2022. respectively. Apple is by far the major tablet vendor in the United Kingdom, occupying over 60 percent in 2021. Samsung and Amazon follow, holding 18.6 and 9.5 percent of the market. Over the past few years, tablets have become a common household item in the UK, with an average of over 64 percent of people under 54 years old owning this device.
