Leading internet traffic categories worldwide 2018

Distribution of global downstream internet traffic as of October 2018, by category

Leading internet traffic categories worldwide 2018 This statistic presents the distribution of global downstream internet traffic as of October 2018, by category. During the measured period, video accounted for over half of downstream internet traffic volume. Within that category, Netflix was by far the market leader in terms of global video traffic.
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Distribution of global downstream internet traffic as of October 2018, by category

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Share of downstream internet traffic
Video57.7%
Web17%
Gaming7.8%
Social media5.1%
Content marketplaces4.6%
File sharing2.8%
Audio streaming1%
Share of downstream internet traffic
Video57.7%
Web17%
Gaming7.8%
Social media5.1%
Content marketplaces4.6%
File sharing2.8%
Audio streaming1%
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This statistic presents the distribution of global downstream internet traffic as of October 2018, by category. During the measured period, video accounted for over half of downstream internet traffic volume. Within that category, Netflix was by far the market leader in terms of global video traffic.
Show more
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