Most valuable luxury brands worldwide 2019, by brand value

The statistic shows the most valuable luxury brands worldwide in 2019, by brand value. Tiffany & Co. was ranked seventh amongst the world's largest luxury brands with a brand value of about 5.3 billion U.S. dollars that year.

Luxury Goods

Generally speaking, garments, accessories, jewelry, watches, fragrances and cosmetics are considered to be constituent parts of the luxury market. Globally, luxury goods sales exceeded 250 billion euros in 2017. In terms of value, the biggest markets are the United States, China, and Japan, collectively accounting for over 100 billion euros of total luxury goods sales.

Online retail was long considered to be a weak area for luxury goods, however, it has witnessed significant growth in recent years. In the past luxury consumers were attracted by not only the product but also the in-store experience that goes with it. While this still remains the case, consumers appear more willing than ever to buy luxury products online. E-boutiques are still very much a developing market channel. Online luxury retailing is expected to see long-term growth as luxury brands use it to access new markets.

New markets and segments are giving the industry growth points. One challenge for luxury companies is to maintain brand equity and cultivate on their customer relationships. As luxury expands into more industries, a more mature segmented market is anticipated.

The most valuable luxury brands worldwide in 2019, by brand value

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Source

Release date

October 2019

Region

Worldwide

Survey time period

2019

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Statistics on "Luxury goods in the United Kingdom (UK)"

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