Luxury brands in China in 2012, by perceived uniqueness

Luxury brands by perceived uniqueness in 2012

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Release date

March 2012

Region

China

Survey time period

2012

Supplementary notes

The data, which were collected in Beijing, Shanghai, Chengdu und Dailan, are based on a survey of 260 luxury consumers. Those surveyed had bought a luxury product in the last 6 months and spent at least 800 U.S. dollars in doing so.

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Market overview

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Leading luxury brands

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Luxury department stores

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Brand popularity among consumers

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Brand benchmarks

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Further related statistics

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