Luxury brands in China in 2012, by perceived uniqueness

The statistic shows the perceived uniqueness of luxury brands in China in 2012 on a scale of 0 to 7, 7 being the most highly valued. In 2012, those surveyed perceived the luxury brand Choach to be the least unique and gave it a rating of 5.1

Luxury brands by perceived uniqueness in 2012

Uniqueness on a scale of 0 to 7
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Release date

March 2012



Survey time period


Supplementary notes

The data, which were collected in Beijing, Shanghai, Chengdu und Dailan, are based on a survey of 260 luxury consumers. Those surveyed had bought a luxury product in the last 6 months and spent at least 800 U.S. dollars in doing so.

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