The statistic shows the perceived uniqueness of luxury brands in China in 2012 on a scale of 0 to 7, 7 being the most highly valued. In 2012, those surveyed perceived the luxury brand Choach to be the least unique and gave it a rating of 5.1
Luxury brands by perceived uniqueness in 2012
(on a scale from 0 to 7)
The data, which were collected in Beijing, Shanghai, Chengdu und Dailan, are based on a survey of 260 luxury consumers. Those surveyed had bought a luxury product in the last 6 months and spent at least 800 U.S. dollars in doing so.
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Grail Research. (March 1, 2012). Luxury brands by perceived uniqueness in 2012 (on a scale from 0 to 7) [Graph]. In Statista. Retrieved February 29, 2020, from https://www.statista.com/statistics/235102/luxury-brands-in-china-by-perceived-uniquness/
Grail Research. "Luxury brands by perceived uniqueness in 2012 (on a scale from 0 to 7)." Chart. March 1, 2012. Statista. Accessed February 29, 2020. https://www.statista.com/statistics/235102/luxury-brands-in-china-by-perceived-uniquness/
Grail Research. (2012). Luxury brands by perceived uniqueness in 2012 (on a scale from 0 to 7). Statista. Statista Inc.. Accessed: February 29, 2020. https://www.statista.com/statistics/235102/luxury-brands-in-china-by-perceived-uniquness/
Grail Research. "Luxury Brands by Perceived Uniqueness in 2012 (on a Scale from 0 to 7)." Statista, Statista Inc., 1 Mar 2012, https://www.statista.com/statistics/235102/luxury-brands-in-china-by-perceived-uniquness/
Grail Research, Luxury brands by perceived uniqueness in 2012 (on a scale from 0 to 7) Statista, https://www.statista.com/statistics/235102/luxury-brands-in-china-by-perceived-uniquness/ (last visited February 29, 2020)
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