Android tops the list of the most popular smartphone operating system, both in France and worldwide. After being purchased by Google, Android was originally conceived for smartphones and tablets before broadening its activities to connected objects (TV sets, smartwatches) and computers. From 2016 to June 2023 Android held over 70 percent of the total market share. Apple’s iOS market share peaked in February 2023 with 29.5 percent of the total share.
Apple, beyond the second place
While Android generally holds around 80 percent market share, Apple’s iOS generally arrives at second place. Apple managed to carve out a significant place for itself by offering high-end and high-prices products with a strong and unique design. As of 2020, the three iterations of the last iPhone model were the best-selling smartphone models in France.
ComTech tracks mobile phone behavior, including purchasing of phones, mobile phone bills/airtime, source of purchase and phone usage. The data excludes enterprise sales.
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Kantar Worldpanel. (August 1, 2023). Market share held by smartphone operating systems in France from 2016 to 2023, by month [Graph]. In Statista. Retrieved September 18, 2024, from https://www.statista.com/statistics/274123/market-share-held-by-smartphone-os-in-france/
Kantar Worldpanel. "Market share held by smartphone operating systems in France from 2016 to 2023, by month." Chart. August 1, 2023. Statista. Accessed September 18, 2024. https://www.statista.com/statistics/274123/market-share-held-by-smartphone-os-in-france/
Kantar Worldpanel. (2023). Market share held by smartphone operating systems in France from 2016 to 2023, by month. Statista. Statista Inc.. Accessed: September 18, 2024. https://www.statista.com/statistics/274123/market-share-held-by-smartphone-os-in-france/
Kantar Worldpanel. "Market Share Held by Smartphone Operating Systems in France from 2016 to 2023, by Month." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/274123/market-share-held-by-smartphone-os-in-france/
Kantar Worldpanel, Market share held by smartphone operating systems in France from 2016 to 2023, by month Statista, https://www.statista.com/statistics/274123/market-share-held-by-smartphone-os-in-france/ (last visited September 18, 2024)
Market share held by smartphone operating systems in France from 2016 to 2023, by month [Graph], Kantar Worldpanel, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/274123/market-share-held-by-smartphone-os-in-france/