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Market share held by smartphone operating systems in Italy from 2016 to 2018, by month
Market share held by smartphone OS in Italy 2016-2018, by month
More Italian phones use Android as an operating system than any other operating system, well ahead of iOS. 81.8 percent of Italian phones run on Android, ahead of the 16.4 percent running on iOS.

Manufacturer shares in Europe

Statistics covering the market shares by operating system tend to show Android in a commanding position, simply due to the sheer number of manufacturers creating android devices. At the European level, the market share held by Apple, and the largest two manufacturers of Android based devices, are far more even. During the fourth quarter of 2018, 25 percent of devices shipped in Europe were Samsung devices, 26 percent were Apple devices, and 23 percent were Huawei devices. Shipments of Huawei devices are generally expected to reduce following recent restrictions on the relationship between themselves and Google.

Google Play Store activity in Italy

   Figures covering downloads from the Google Play Store, the app marketplace for Android devices, provide some insight as to how Android devices are used in Italy. As of April 2018, WhatsApp Messenger was the app Italians downloaded the most, registering 1.16 million downloads. Other popular apps included Facebook Messenger, the Helix Jump game, Spotify Music, as well as news and shopping apps. Netflix generated more revenue than any other app during April 2018, bringing in close to 500,000 U.S. dollars.
Market share held by smartphone operating systems in Italy from 2016 to 2018, by month
AndroidiOSWindowsBlackBerryOther
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Source

Release date

March 2019

Region

Italy

Survey time period

2016 to 2018

Supplementary notes

* ComTech tracks mobile phone behaviour, including purchasing of phones, mobile phone bills/airtime, source of purchase and phone usage. The data excludes enterprise sales.

Market share held by smartphone OS in Italy 2016-2018, by month
More Italian phones use Android as an operating system than any other operating system, well ahead of iOS. 81.8 percent of Italian phones run on Android, ahead of the 16.4 percent running on iOS.

Manufacturer shares in Europe

Statistics covering the market shares by operating system tend to show Android in a commanding position, simply due to the sheer number of manufacturers creating android devices. At the European level, the market share held by Apple, and the largest two manufacturers of Android based devices, are far more even. During the fourth quarter of 2018, 25 percent of devices shipped in Europe were Samsung devices, 26 percent were Apple devices, and 23 percent were Huawei devices. Shipments of Huawei devices are generally expected to reduce following recent restrictions on the relationship between themselves and Google.

Google Play Store activity in Italy

   Figures covering downloads from the Google Play Store, the app marketplace for Android devices, provide some insight as to how Android devices are used in Italy. As of April 2018, WhatsApp Messenger was the app Italians downloaded the most, registering 1.16 million downloads. Other popular apps included Facebook Messenger, the Helix Jump game, Spotify Music, as well as news and shopping apps. Netflix generated more revenue than any other app during April 2018, bringing in close to 500,000 U.S. dollars.
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Statistics on "Smartphones in Italy"
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