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Market share held by smartphone OS in Italy 2016-2020, by month

More Italian phones use Android as an operating system than any other operating system, well ahead of iOS. 84.6 percent of Italian phones run on Android, ahead of the 15.3 percent running on iOS.

Manufacturer shares in Europe

Statistics covering the market shares by operating system tend to show Android in a commanding position, simply due to the sheer number of manufacturers creating android devices. At the European level, the market share held by Apple, and the largest two manufacturers of Android-based devices, are more even. During the fourth quarter of 2019, 27 percent of devices shipped in Europe were Samsung devices, 27 percent were Apple devices, and 17 percent were Huawei devices. Shipments of Huawei devices are generally expected to reduce following recent restrictions on the relationship between themselves and Google.

Google Play Store activity in Italy

   Figures covering downloads from the Google Play Store, the app marketplace for Android devices, provide insight into how Android devices are used in Italy. As of September 2020, Among Us was the app Italians downloaded the most, registering 1.21 million downloads. Other popular apps included TikTok and Cube Surfer!, as well as news and shopping apps. Coin Master generated more revenue than any other app during September 2020, bringing in over 4.2 million U.S. dollars . In fact, all the highest-grossing apps in Italy that month were gaming apps.

Market share held by smartphone operating systems in Italy from 2016 to 2020, by month

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Release date

January 2021



Survey time period

2016 to 2020

Supplementary notes

* ComTech tracks mobile phone behavior, including purchasing of phones, mobile phone bills/airtime, source of purchase and phone usage. The data excludes enterprise sales.

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Statistics on "Smartphones in Italy"

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