Try our corporate solution for free!
(212) 419-8286

Mobile operating systems: market share in Europe 2010-2019

Since overtaking iOS in 2013 to become Europe’s most popular mobile operating system, Android has managed to increase its share of the market in each of the following years. As of 2019, Android was the operating system for 72.61 percent of European mobile phones.

OS market share does not tell the whole story

The Android operating system has a distinct advantage in terms of gaining market share, purely based on the number of manufacturers creating devices that run on Android. iOS, on the other hand, is only used by Apple devices. Looking at the market share held by individual devices gives a clearer impression of the state of play between the major manufacturers. In the second quarter of 2018, the combined European market share of Apple devices stood at 29.19 percent, ahead of the 8.65 percent share held by Samsung Galaxy devices.

Market shares in the United Kingdom

   The market share iOS holds in the United Kingdom is higher than at the European level, sitting at 49.28 percent. Apple devices were the two most popular devices sold in the United Kingdom during April 2019, with the iPhone XR and the iPhone XS making up a combined 23 percent of smartphones sold during that month.

Market share of leading mobile operating systems in Europe from 2010 to 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

January 2020



Survey time period

2010 to 2019

Supplementary notes

The missing percentage point are due to mobile operating systems not included in this graph because of their extremely low market share.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Mobile operating systems"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.