Mobile share of online sales in the UK Q1 2010-Q1 2016

This statistic displays the share of online retail sales completed via mobile devices in the United Kingdom (UK) from quarter four 2010 to quarter three 2015, excluding some quarters. In quarter four 2015, 51 percent of sales were completed via mobile devices.

Share of online retail sales completed via mobile device in the United Kingdom (UK) from 1st quarter 2010 to 1st quarter 2016

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Release date

June 2016


United Kingdom

Survey time period

Q1 2010 to Q1 2016*

Supplementary notes

* The source did not publish data for every quarter. Data for some quarters were published earlier by the source.
The quarters run as follows:
Quarter 1 - February to April
Quarter 2 - May to July
Quarter 3 - August to October
Quarter 4 - November to January

Data includes sales made with smartphones and tablets.

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Statistics on "E-commerce in the United Kingdom (UK)"

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