Mobile shopping penetration in the Nordics 2016-2018

This statistic presents the share of Nordic consumers who purchased goods online via mobile phone between 2016 and 2018, by country. According to the survey, the mobile shopping penetration was the highest in Sweden, with 54 percent of Swedish consumers who purchased goods via their phone in the 2018. Overall in these Nordic countries, the share of people purchasing online rose from 30 percent in 2016 to 42 percent in 2018.

Mobile commerce penetration in the Nordic countries from 2016 to 2018

201620172018
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Source

Release date

February 2019

Region

Denmark, Finland, Norway, Sweden

Survey time period

January to December, 2018

Number of respondents

89,053 respondents

Age group

18-79 years

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Har du e-handlat med din mobiltelefon under de senaste 30 dagarna?"

Figures for years 2016 to 2017 were previously published by the source.

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Statistics on "Mobile commerce in Scandinavia"

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