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Mobile shopping penetration in the Nordics 2016-2019

As of 2019, the mobile shopping penetration was the highest in Norway, with 53 percent of Norwegian consumers having purchased goods via their phone. This was a change of the tendency in previous years, when Sweden was the mobile e-commerce leader.

Mobile commerce penetration in the Nordic countries from 2016 to 2019

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Source

In cooperation with
PostNord
Release date

April 2020

Region

Denmark, Finland, Norway, Sweden

Survey time period

January to December, 2019

Number of respondents

85,347 respondents

Age group

18-79 years

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Har du e-handlat med din mobiltelefon under de senaste 30 dagarna?"

Figures for 2016 were previously published by the source.

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Statistics on "Mobile commerce in Scandinavia"

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