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Mobile commerce penetration in the Nordic countries in 2017

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Mobile shopping penetration in the Nordics 2017 This statistic presents the share of Nordic consumers who purchased goods online via mobile phone in 2017, by country. According to the survey, the mobile shopping penetration was the highest in Sweden, with 41 percent of Swedish consumers having purchased goods via their phone in the last month. In Norway, the corresponding share was 39 percent.
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Description Source More information
This statistic presents the share of Nordic consumers who purchased goods online via mobile phone in 2017, by country. According to the survey, the mobile shopping penetration was the highest in Sweden, with 41 percent of Swedish consumers having purchased goods via their phone in the last month. In Norway, the corresponding share was 39 percent.
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Release date
February 2018
Region
Denmark, Finland, Norway, Sweden
Survey time period
June and December 2017
Number of respondents
92.656*
Age group
18-79 years
Special properties
12 monthly surveys*
Method of interview
Online panel
Supplementary notes
Original survey question: "Have you made any purchases via mobile phone in the past month?" / "Har du någon gång under den senaste månaden genomfört ett eller flera köp av en vara med din mobiltelefon?"

* The statistic shows the average result from the June and December 2017 surveys.

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