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Mobile shopping penetration in the Nordics 2016-2019

Published by Tugba Sabanoglu, Nov 27, 2020
As of 2019, the mobile shopping penetration was the highest in Norway, with 53 percent of Norwegian consumers having purchased goods via their phone. This was a change of the tendency in previous years, when Sweden was the mobile e-commerce leader.

Mobile commerce penetration in the Nordic countries from 2016 to 2019

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Source

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In cooperation with
PostNord
Release date

April 2020

Region

Denmark, Finland, Norway, Sweden

Survey time period

January to December, 2019

Number of respondents

85,347 respondents

Age group

18-79 years

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Har du e-handlat med din mobiltelefon under de senaste 30 dagarna?"

Figures for 2016 were previously published by the source.

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