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Mobile shopping penetration in the Nordics 2017
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Mobile shopping penetration in the Nordics 2017
Mobile commerce penetration in the Nordic countries in 2017
This statistic presents the share of Nordic consumers who purchased goods online via mobile phone in 2017, by country. According to the survey, the mobile shopping penetration was the highest in Sweden, with 41 percent of Swedish consumers having purchased goods via their phone in the last month. In Norway, the corresponding share was 39 percent.
Mobile commerce penetration in the Nordic countries in 2017
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Description
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This statistic presents the share of Nordic consumers who purchased goods online via mobile phone in 2017, by country. According to the survey, the mobile shopping penetration was the highest in Sweden, with 41 percent of Swedish consumers having purchased goods via their phone in the last month. In Norway, the corresponding share was 39 percent.
Show more- Show sources information
- Show publisher information
- Release date
- February 2018
- Region
- Denmark, Finland, Norway, Sweden
- Survey time period
- June and December 2017
- Number of respondents
- 92.656*
- Age group
- 18-79 years
- Special properties
- 12 monthly surveys*
- Method of interview
- Online panel
- Supplementary notes
-
Original survey question: "Have you made any purchases via mobile phone in the past month?" / "Har du någon gång under den senaste månaden genomfört ett
eller flera köp av en vara med din mobiltelefon?"
* The statistic shows the average result from the June and December 2017 surveys.
Source
- Show sources information
- Show publisher information
- Release date
- February 2018
More information
- Region
- Denmark, Finland, Norway, Sweden
- Survey time period
- June and December 2017
- Number of respondents
- 92.656*
- Age group
- 18-79 years
- Special properties
- 12 monthly surveys*
- Method of interview
- Online panel
- Supplementary notes
-
Original survey question: "Have you made any purchases via mobile phone in the past month?" / "Har du någon gång under den senaste månaden genomfört ett
eller flera köp av en vara med din mobiltelefon?"
* The statistic shows the average result from the June and December 2017 surveys.
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Mobile commerce in Scandinavia
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Statistics on "Mobile commerce in Scandinavia"
- Mobile commerce market
The most important statistics
- Mobile commerce penetration in the Nordic countries in 2017Mobile shopping penetration in the Nordics 2017
- Mobile shoppers' increase in Scandinavian countries from 2012 to 2016Mobile e-commerce growth in Scandinavia 2012-2016
- Share of online shoppers that purchased products online via mobile phones in the Nordics during the first half of 2016, by categoryProducts purchased online via mobile phones in the Nordics 2016, by category
- Devices used for online shopping in Nordic countries from 2014 to 2016Device usage for online shopping in Nordic countries 2014-2016
- Device usage for online shopping in the Nordic countries in 2015, by device and genderDevice usage for online shopping in the Nordic countries 2015, by device and gender
- Device usage for online shopping in the Nordic countries in 2015, by device and age groupDevice usage for online shopping in the Nordics 2015, by device and age group
- Sweden
The most important statistics
- Share of consumers who used smartphones or tablets for online shopping in Sweden from 2012 to 2018Usage of smartphones and tablets for shopping online in Sweden 2012-2018
- Share of B2C e-commerce revenue in Sweden in 2015, by deviceShare of B2C e-commerce revenue in Sweden 2015, by device
- B2C e-commerce revenue growth in Sweden from 2015 to 2016, by deviceB2C e-commerce revenue growth in Sweden 2016, by device
- Share of mobile shoppers who shopped via an app in Sweden from 2015 to 2018, by deviceShare of smartphone and tablet users who shopped via apps in Sweden 2015-2018
- Top five goods purchased on smartphones in Sweden in 2015Top five goods purchased on smartphones in Sweden 2015
- Distribution of mobile e-commerce spending in Sweden in 2015, by genderDistribution of mobile commerce spending 2015 in Sweden, by gender
- Share of online shoppers using a smartphone or tablet in Sweden in 2018, by age groupShare of online shoppers using a mobile device in Sweden 2018, by age group
- Reasons for shopping online via a smartphone in Sweden in 2017Reasons for shopping online via smartphone in Sweden 2017
- Denmark
The most important statistics
- Share of consumers who used smartphones or tablets for online shopping in Denmark from 2012 to 2016Usage of smartphones and tablets for shopping online in Denmark 2012-2016
- Share of mobile shoppers who shopped via an app in Denmark from 2015 to 2016, by deviceShare of mobile shoppers who shopped via apps in Denmark 2015-2016
- Distribution of mobile e-commerce spending in Denmark in 2015, by genderDistribution of mobile commerce spending in Denmark 2015, by gender
- Share of mobile shoppers in Denmark in 2016, by age group Share of mobile shoppers in Denmark 2016, by age group
- Share of shoppers who purchased via smartphone apps in Denmark in 2016, by age group Share of shoppers who purchased via smartphone apps in Denmark 2016, by age group
- Five most popular product categories researched online via smartphone in Denmark in 2017Products researched online via smartphone in Denmark 2017
- Five most popular product categories researched online via tablet in Denmark in 2017Products researched online via tablet in Denmark 2017
- Reasons to shop online via smartphone in Denmark in 2016Reasons to purchase via smartphone in Denmark 2016
- Norway
The most important statistics
- Share of consumers who used smartphones or tablets for online shopping in Norway from 2012 to 2018Usage of smartphones and tablets for shopping online in Norway 2012-2018
- Share of smartphone and tablet shoppers who shopped via an app in Norway from 2015 to 2018, by deviceShare of mobile shoppers who shopped via apps in Norway 2015-2018
- Share of online orders processed on smartphones in Norway quarterly in 2015Share of online purchases of goods processed on smartphones in Norway 2015
- Distribution of mobile e-commerce spending in Norway in 2015, by genderDistribution of mobile commerce spending in Norway in 2015, by gender
- Share of online shoppers using a smartphone or tablet in Norway in 2017, by age group and genderShare of mobile shoppers in Norway 2017, by age group and gender
- Share of mobile shoppers in Norway in 2015, by gender and age groupShare of mobile shoppers in Norway 2015, by gender and age group
- Reasons to shop online via smartphone in Norway in 2016Reasons to purchase via smartphone in Norway 2016
- Reasons to shop online via tablet in Norway in 2016Reasons to purchase via tablet in Norway 2016
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Statistics on "Mobile commerce in Scandinavia"
- Mobile commerce penetration in the Nordic countries in 2017
- Mobile shoppers' increase in Scandinavian countries from 2012 to 2016
- Share of online shoppers that purchased products online via mobile phones in the Nordics during the first half of 2016, by category
- Devices used for online shopping in Nordic countries from 2014 to 2016
- Device usage for online shopping in the Nordic countries in 2015, by device and gender
- Device usage for online shopping in the Nordic countries in 2015, by device and age group
- Share of consumers who used smartphones or tablets for online shopping in Sweden from 2012 to 2018
- Share of B2C e-commerce revenue in Sweden in 2015, by device
- B2C e-commerce revenue growth in Sweden from 2015 to 2016, by device
- Share of mobile shoppers who shopped via an app in Sweden from 2015 to 2018, by device
- Top five goods purchased on smartphones in Sweden in 2015
- Distribution of mobile e-commerce spending in Sweden in 2015, by gender
- Share of online shoppers using a smartphone or tablet in Sweden in 2018, by age group
- Reasons for shopping online via a smartphone in Sweden in 2017
- Reasons for shopping online via tablet in Sweden in 2016
- Preferred payment methods on smartphone and tablet in Sweden in 2018
- Share of consumers who used smartphones or tablets for online shopping in Denmark from 2012 to 2016
- Share of mobile shoppers who shopped via an app in Denmark from 2015 to 2016, by device
- Distribution of mobile e-commerce spending in Denmark in 2015, by gender
- Share of mobile shoppers in Denmark in 2016, by age group
- Share of shoppers who purchased via smartphone apps in Denmark in 2016, by age group
- Five most popular product categories researched online via smartphone in Denmark in 2017
- Five most popular product categories researched online via tablet in Denmark in 2017
- Reasons to shop online via smartphone in Denmark in 2016
- Reasons to shop online via tablet in Denmark in 2016
- Preferred payment methods on smartphone and tablet in Denmark in 2016
- Share of consumers who used smartphones or tablets for online shopping in Norway from 2012 to 2018
- Share of smartphone and tablet shoppers who shopped via an app in Norway from 2015 to 2018, by device
- Share of online orders processed on smartphones in Norway quarterly in 2015
- Distribution of mobile e-commerce spending in Norway in 2015, by gender
- Share of online shoppers using a smartphone or tablet in Norway in 2017, by age group and gender
- Share of mobile shoppers in Norway in 2015, by gender and age group
- Reasons to shop online via smartphone in Norway in 2016
- Reasons to shop online via tablet in Norway in 2016
- Payments done with mobile payment apps in Norway in 2016, by type
- To what extent do you agree with the following statements? (Top 2 scores)
- Share of respondents who used a mobile phone for researching product information before online purchase in Sweden in 2014 and 2017
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- Devices used along the online path to purchase in the United Kingdom (UK) as of September 2013*
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- Share of respondents who used a mobile phone for researching product information before online purchase in Norway in 2014 and 2017
- Most commonly encountered issues when using mobile phones for retail purposes in Great Britain (GB) in 2015
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- To what extent are you willing to use the following new technologies in the coming 12 months?
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- If your usual pharmacist was selling drugs over the Internet, would you be willing to buy there?
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