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Mobile commerce in the United Kingdom (UK) - Statistics and Facts

Mobile commerce is gaining traction, and changing dynamics within e-commerce along the way. According to recent figures from the communications authority of the United Kingdom, in 2019, one-third of all online shopping was realized through mobile devices in the UK. More data suggests that mobile commerce revenues will continue soaring in the coming years. Forecasts on mobile commerce in retailing expect sales values to reach over the 100 billion GBP mark by 2024.

Mobile and App commerce

Mobile commerce refers to e-commerce transactions completed through a mobile device such as a smartphone or a tablet, on a mobile browser or shopping app. Research data from 2018 showed that the mobile share of online transactionsin the United Kingdom was one of the highest among Western European countries. On average, British shoppers spent more on orders made on mobile devices such as tablets and smartphones than they did via traditional devices, i.e. desktops.

As shoppers are migrating to mobile devices for purchasing goods and services online, shopping apps are becoming the go-to channels to place orders. In September 2020, prompted by the impact of the coronavirus crisis on consumers' shopping habits and channel preferences, the supermarket retailer Lidl launched its shopping app Lidl Plus, and within the month the app came in first place in shopping app rankings in terms of number of downloads. Both on Android devices and iPhones, Lidl Plus app was the most popular, downloaded more than 600,000 times on Google Play Store, and another 700,000 downloads took place on Apple Store in that month. Among other shopping apps popular with British consumers are also Amazon and eBay apps. On iPhones, the Amazon app has over two million daily active users in Great Britain.

Not only mobile but also digital

One other trajectory in mobile commerce today is the variety of available payment methods such as mobile and digital wallets, like PayPal, Google Pay, or Apple Pay. Among multichannel retailers in the UK, such payment options are still a novelty, with only a small share of retailers offering them. On the consumer side of the spectrum, the trend in switching to a digital wallet is more promising, particularly so for younger generations. Generation Z used mobile wallets more widely than other age groups, whereas one-third of UK Millennials said they used mobile and digital wallets.

Key figures

The most important key figures provide you with a compact summary of the topic of "Mobile commerce in the UK" and take you straight to the corresponding statistics.

Mobile consumers

Mobile payments

Shopping apps

Interesting statistics

In the following 4 chapters, you will quickly find the 20 most important statistics relating to "Mobile commerce in the UK".

Mobile commerce in the United Kingdom (UK)

Dossier on the topic

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Mobile commerce in the United Kingdom (UK) - Statistics and Facts

Mobile commerce is gaining traction, and changing dynamics within e-commerce along the way. According to recent figures from the communications authority of the United Kingdom, in 2019, one-third of all online shopping was realized through mobile devices in the UK. More data suggests that mobile commerce revenues will continue soaring in the coming years. Forecasts on mobile commerce in retailing expect sales values to reach over the 100 billion GBP mark by 2024.

Mobile and App commerce

Mobile commerce refers to e-commerce transactions completed through a mobile device such as a smartphone or a tablet, on a mobile browser or shopping app. Research data from 2018 showed that the mobile share of online transactionsin the United Kingdom was one of the highest among Western European countries. On average, British shoppers spent more on orders made on mobile devices such as tablets and smartphones than they did via traditional devices, i.e. desktops.

As shoppers are migrating to mobile devices for purchasing goods and services online, shopping apps are becoming the go-to channels to place orders. In September 2020, prompted by the impact of the coronavirus crisis on consumers' shopping habits and channel preferences, the supermarket retailer Lidl launched its shopping app Lidl Plus, and within the month the app came in first place in shopping app rankings in terms of number of downloads. Both on Android devices and iPhones, Lidl Plus app was the most popular, downloaded more than 600,000 times on Google Play Store, and another 700,000 downloads took place on Apple Store in that month. Among other shopping apps popular with British consumers are also Amazon and eBay apps. On iPhones, the Amazon app has over two million daily active users in Great Britain.

Not only mobile but also digital

One other trajectory in mobile commerce today is the variety of available payment methods such as mobile and digital wallets, like PayPal, Google Pay, or Apple Pay. Among multichannel retailers in the UK, such payment options are still a novelty, with only a small share of retailers offering them. On the consumer side of the spectrum, the trend in switching to a digital wallet is more promising, particularly so for younger generations. Generation Z used mobile wallets more widely than other age groups, whereas one-third of UK Millennials said they used mobile and digital wallets.

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