The graph presents the number of Olympic Games TV viewers worldwide from 2002 to 2014, as well as a forecast for 2016. The 2010 Winter Games in Vancouver, Canada, were watched by 3.5 million people worldwide. The most recent summer games, held in Rio de Janiero in 2016, drew in an audience of 3.6 billion viewers. Despite this high figure, only 26.5 million people in the United States tuned in to the opening ceremony in 2016. This is more than 14 million down on the number that watched the opening ceremony four years before in London. In contrast, 31.7 million viewers in the United States watched the opening ceremony of the Winter Olympics in Sochi in 2014.
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Olympic Games: TV viewership worldwide 2002-2016
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Number of Olympic Games TV viewers worldwide from 2002 to 2016 (in billions)
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The graph presents the number of Olympic Games TV viewers worldwide from 2002 to 2014, as well as a forecast for 2016. The 2010 Winter Games in Vancouver, Canada, were watched by 3.5 million people worldwide. The most recent summer games, held in Rio de Janiero in 2016, drew in an audience of 3.6 billion viewers. Despite this high figure, only 26.5 million people in the United States tuned in to the opening ceremony in 2016. This is more than 14 million down on the number that watched the opening ceremony four years before in London. In contrast, 31.7 million viewers in the United States watched the opening ceremony of the Winter Olympics in Sochi in 2014.
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The graph presents the number of Olympic Games TV viewers worldwide from 2002 to 2014, as well as a forecast for 2016. The 2010 Winter Games in Vancouver, Canada, were watched by 3.5 million people worldwide. The most recent summer games, held in Rio de Janiero in 2016, drew in an audience of 3.6 billion viewers. Despite this high figure, only 26.5 million people in the United States tuned in to the opening ceremony in 2016. This is more than 14 million down on the number that watched the opening ceremony four years before in London. In contrast, 31.7 million viewers in the United States watched the opening ceremony of the Winter Olympics in Sochi in 2014.
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- Release date
- August 2016
- Region
- Worldwide
- Survey time period
- 2002 to 2016
- Supplementary notes
- * early estimates
More information
- Region
- Worldwide
- Survey time period
- 2002 to 2016
- Supplementary notes
- * early estimates
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Statistics on "Rio 2016 Olympics"
- Brazil - host country
The most important statistics
- Brazil: Total population from 2012 to 2022 (in million inhabitants)Total population of Brazil 2022
- Brazil: The largest cities in 2016 (in million inhabitants)Largest cities in Brazil in 2016
- Brazil: Gross domestic product (GDP) in current prices from 2012 to 2022 (in billion U.S. dollars)Gross domestic product (GDP) in Brazil 2022
- Brazil: Growth rate of the real gross domestic product (GDP) from 2012 to 2022 (compared to the previous year)Gross domestic product (GDP) growth rate in Brazil 2022
- Brazil: Share of economic sectors in the gross domestic product (GDP) from 2007 to 2017Share of economic sectors in the GDP in Brazil 2017
- Brazil: Unemployment rate from 2007 to 2017Unemployment rate in Brazil 2017
- Participation & medal table
The most important statistics
- Number of participating countries in the Summer Olympics from 1896 to 2016Number of participating countries in the Summer Olympics 1896-2016
- Number of sports at the Summer Olympic Games between 1896 and 2016Number of sports at the Summer Olympic Games 1896-2016
- Olympic Summer Games medal table (total medals won) from 1896 to 2016All-time Summer Olympics medals table 1896-2016
- Olympic Summer Games all-time medal tally of the U.S. Olympic team from 1896 to 2016U.S. Olympic team: all-time medal tally of Olympic Summer games 1896-2016
- Expenses & revenue
The most important statistics
- Share of Rio 2016 Olympics organizing committee's revenue by functionShare of Rio 2016 Olympics organizing committee revenue
- Share of Rio 2016 Olympics organizing committee's expenses by functionShare of Rio 2016 Olympics organizing committee expenses
- Broadcast revenue from the Summer Olympic Games from 1960 to 2016 (in million U.S. dollars)Summer Olympic Games broadcast revenue 1960-2016
- Total number of Olympic partners in the Olympic partner program (TOP)* from 1985 to 2016Olympic Games - total number of TOP sponsorship partners 2016
- Tickets available and sold at the Olympic Summer Games from 1984 to 2016 (in millions)Olympic Summer Games: tickets available and sold 2016
- Ticket prices opening / closing ceremony of Rio 2016 Olympics by category (in U.S. dollars)*Ticket prices for Rio 2016 Olympics opening and closing ceremony
- Interest & awareness
The most important statistics
- Olympic Summer Games total global TV audience in 2008 and 2016 (in billions)*Global TV audience Olympic Summer Games 2008-2016
- Number of Olympic Summer Games host broadcast feed hours from 1988 to 2016Olympic Summer Games: total number of host broadcast feed hours 1998-2016
- Average minute rating of Summer Olympic Games broadcasts worldwide from 2000 to 2008 (in millions)Global viewership of Olympic Games: average minute rating 2008
- Media used by Olympics followers to follow the 2016 Summer Olympics in the United StatesMedia used to follow the 2016 Summer Olympics in the U.S.
- Do you think the International Olympic Committee made a good decision in selecting Rio de Janeiro to host the Summer Olympic Games?Support among U.S. citizens for Rio as host city for 2016 Summer Olympics
- Do you expect the Summer Olympics in Rio de Janeiro, Brazil to be successful or unsuccessful?Opinion of U.S. citizens on whether the 2016 Olympics in Rio will be a success or not
- Thinking about the Summer Olympics this year, how much of the games do you expect you will watch?How much of the 2016 Olympics in Rio U.S. citizens expect to watch
- How much confidence do you have that all stadiums and event locations in Rio de Janeiro will be completed before the games start?Confidence in readiness of stadium/event locations for start of 2016 Olympics in Rio
- Concerns about Zika
The most important statistics
- Total cases of microcephaly among newborns in Brazil from 2010 to 2015Microcephaly cases among newborns in Brazil 2010-2015
- How concerned are you about the possibility of Olympic athletes contracting the Zika virus?Concerns about athletes at the 2016 Olympics in Rio contracting the Zika virus
- Cases of microcephaly among newborns in Brazil from 2010 to 2016, by stateMicrocephaly cases among newborns in Brazil by state 2010-2016
- How big of a risk do you think it is that Americans traveling to Brazil for the Olympics will bring the virus back to the United States?Risk assessment of Zika virus being brought to the U.S. from Rio Summer Olympics 2016
- Risk of Zika virus infection due to travelers from Brazil in selected countries between September 2014 and August 2015Risk of Zika virus infection through travelers from Brazil 2014-2015
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Statistics on the topic
Free statistics
- Brazil: Total population from 2012 to 2022 (in million inhabitants)
- Brazil: The largest cities in 2016 (in million inhabitants)
- Brazil: Gross domestic product (GDP) in current prices from 2012 to 2022 (in billion U.S. dollars)
- Brazil: Growth rate of the real gross domestic product (GDP) from 2012 to 2022 (compared to the previous year)
- Brazil: Share of economic sectors in the gross domestic product (GDP) from 2007 to 2017
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- Number of participating countries in the Summer Olympics from 1896 to 2016
- Number of sports at the Summer Olympic Games between 1896 and 2016
- Olympic Summer Games medal table (total medals won) from 1896 to 2016
- Olympic Summer Games all-time medal tally of the U.S. Olympic team from 1896 to 2016
- Share of Rio 2016 Olympics organizing committee's revenue by function
- Share of Rio 2016 Olympics organizing committee's expenses by function
- Ticket prices opening / closing ceremony of Rio 2016 Olympics by category (in U.S. dollars)*
- Olympic Summer Games total global TV audience in 2008 and 2016 (in billions)*
- Number of Olympic Summer Games host broadcast feed hours from 1988 to 2016
- Average minute rating of Summer Olympic Games broadcasts worldwide from 2000 to 2008 (in millions)
- Media used by Olympics followers to follow the 2016 Summer Olympics in the United States
- Do you think the International Olympic Committee made a good decision in selecting Rio de Janeiro to host the Summer Olympic Games?
- Do you expect the Summer Olympics in Rio de Janeiro, Brazil to be successful or unsuccessful?
- Thinking about the Summer Olympics this year, how much of the games do you expect you will watch?
- How much confidence do you have that all stadiums and event locations in Rio de Janeiro will be completed before the games start?
- How concerned are you about the possibility of Olympic athletes contracting the Zika virus?
- How big of a risk do you think it is that Americans traveling to Brazil for the Olympics will bring the virus back to the United States?
- Risk of Zika virus infection due to travelers from Brazil in selected countries between September 2014 and August 2015
- Will you be watching the Super Bowl?
- Number of TV viewers and ratings of most watched sporting events in the United States in 2017 (in millions)
Premium Statistics
- Broadcast revenue from the Summer Olympic Games from 1960 to 2016 (in million U.S. dollars)
- Total number of Olympic partners in the Olympic partner program (TOP)* from 1985 to 2016
- Tickets available and sold at the Olympic Summer Games from 1984 to 2016 (in millions)
- Total cases of microcephaly among newborns in Brazil from 2010 to 2015
- Cases of microcephaly among newborns in Brazil from 2010 to 2016, by state
- Average and total number of TV viewers of the Olympic Games in Canada from 2010 to 2018 (in millions)
- Average time spent watching the Olympics by individuals of the United Kingdom in 2004 and 2008 (in minutes)
- Average number of viewers of the Summer Olympics Opening Ceremony in Canada in 2012 and 2016 (in millions)
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