Number of Olympic Games TV viewers worldwide from 2002 to 2016 (in billions)

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Number of viewers in billions

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The graph presents the number of Olympic Games TV viewers worldwide from 2002 to 2014, as well as a forecast for 2016. The 2010 Winter Games in Vancouver, Canada, were watched by 3.5 million people worldwide. The most recent summer games, held in Rio de Janiero in 2016, drew in an audience of 3.6 billion viewers. Despite this high figure, only 26.5 million people in the United States tuned in to the opening ceremony in 2016. This is more than 14 million down on the number that watched the opening ceremony four years before in London. In contrast, 31.7 million viewers in the United States watched the opening ceremony of the Winter Olympics in Sochi in 2014.
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Release date
August 2016
Survey time period
2002 to 2016
Supplementary notes
* early estimates

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