Leading suntan lotion and oil brands in the U.S. sales 2018

Sales of the leading suntan lotion and oil brands in the United States in 2018 (in million U.S. dollars)

by M. Shahbandeh, last edited Jun 14, 2019
Leading suntan lotion and oil brands in the U.S. sales 2018 The leading name brand of suntan lotion and suntan oil in the United States is Neutrogena Ultra Sheer, which generated some 107.7 million U.S. dollars in sales in 2018. However, private label suntan lotions had higher dollar sales than any name brand in that year, at around 184.2 million U.S. dollars.
Sunscreen and skin protection

Dermatologists highly recommend sunscreen to everyone, regardless of age or complexion. Sun protection products come in a wide variety of applicators and textures. Among Millennials, a sunscreen claiming to be lightweight is most likely to capture their attention.

Sun care market in the United States

Sun tan products are one of the leading categories in the health and beauty care product market, generating 1.24 billion U.S. dollars in sales in 2018. Sunscreen is only one segment of the sun care market; after sun care products are also a major product category. In 2017, the after sun product market generated about 423 million U.S. dollars in revenue. By 2025 this figure is expected to reach about 518.5 million U.S. dollars.
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Sales of the leading suntan lotion and oil brands in the United States in 2018 (in million U.S. dollars)

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BrandSales in million U.S. dollars
Private label184.2
Neutrogena Ultra Sheer107.7
Coppertone Sport102.7
Banana Boat UltraMist Sport Performance66.1
Banana Boat Sport Performance43.5
Neutrogena Beach Defense41.4
Coppertone35.1
Hawaiian Tropic22.8
Neutrogena Clear Face21.2
Banana Boat20.8
BrandSales in million U.S. dollars
Private label184.2
Neutrogena Ultra Sheer107.7
Coppertone Sport102.7
Banana Boat UltraMist Sport Performance66.1
Banana Boat Sport Performance43.5
Neutrogena Beach Defense41.4
Coppertone35.1
Hawaiian Tropic22.8
Neutrogena Clear Face21.2
Banana Boat20.8
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by M. Shahbandeh, last edited Jun 14, 2019
The leading name brand of suntan lotion and suntan oil in the United States is Neutrogena Ultra Sheer, which generated some 107.7 million U.S. dollars in sales in 2018. However, private label suntan lotions had higher dollar sales than any name brand in that year, at around 184.2 million U.S. dollars.
Sunscreen and skin protection

Dermatologists highly recommend sunscreen to everyone, regardless of age or complexion. Sun protection products come in a wide variety of applicators and textures. Among Millennials, a sunscreen claiming to be lightweight is most likely to capture their attention.

Sun care market in the United States

Sun tan products are one of the leading categories in the health and beauty care product market, generating 1.24 billion U.S. dollars in sales in 2018. Sunscreen is only one segment of the sun care market; after sun care products are also a major product category. In 2017, the after sun product market generated about 423 million U.S. dollars in revenue. By 2025 this figure is expected to reach about 518.5 million U.S. dollars.
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