This statistic shows the frequency of women's anti-perspirant and deodorant usage in Great Britain from 2013 to 2020. In 2020, an estimated 7.4 million women were 'heavy' anti-perspirant and deodorant users.
Number of women using anti-perspirant and body spray deodorants in Great Britain from 2013 to 2020, by user type
(in 1,000s)
* The source indicates: - Heavy users consumed anti-perspirants "more than once a day." - Medium users consumed anti-perspirants "once a day." - Light users consumed anti-perspirants "less than once a day".
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Kantar Media. (June 13, 2021). Number of women using anti-perspirant and body spray deodorants in Great Britain from 2013 to 2020, by user type (in 1,000s) [Graph]. In Statista. Retrieved September 27, 2022, from https://www.statista.com/statistics/302816/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/
Kantar Media. "Number of women using anti-perspirant and body spray deodorants in Great Britain from 2013 to 2020, by user type (in 1,000s)." Chart. June 13, 2021. Statista. Accessed September 27, 2022. https://www.statista.com/statistics/302816/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/
Kantar Media. (2021). Number of women using anti-perspirant and body spray deodorants in Great Britain from 2013 to 2020, by user type (in 1,000s). Statista. Statista Inc.. Accessed: September 27, 2022. https://www.statista.com/statistics/302816/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/
Kantar Media. "Number of Women Using Anti-perspirant and Body Spray Deodorants in Great Britain from 2013 to 2020, by User Type (in 1,000s)." Statista, Statista Inc., 13 Jun 2021, https://www.statista.com/statistics/302816/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/
Kantar Media, Number of women using anti-perspirant and body spray deodorants in Great Britain from 2013 to 2020, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302816/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/ (last visited September 27, 2022)
