In 2020, an estimated 7.8 million people used Lynx's anti-perspirants & body spray products for men. Shower gels and bath products were the second most popular product of the Lynx lineup with 7.6 million sold units. While aftershave and eau de toilette for men increased in sales by around 600 thousand, sales of shaving foam, gel, and cream for men decreased to 787 thousand units.
Lynx products ranked by number of users in Great Britain from 2013 to 2020
(in 1,000s)
Characteristic
Anti-perspirants & body spray deodorants for men
Shower gels & bath products
Aftershave/eau de toilette for men
Shaving foam, gel & cream for men
Anti-perspirants & body spray deodorants for women
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Kantar Media. (June 13, 2021). Lynx products ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s) [Graph]. In Statista. Retrieved August 15, 2022, from https://www.statista.com/statistics/312705/lynx-leading-products-in-the-uk/
Kantar Media. "Lynx products ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s)." Chart. June 13, 2021. Statista. Accessed August 15, 2022. https://www.statista.com/statistics/312705/lynx-leading-products-in-the-uk/
Kantar Media. (2021). Lynx products ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s). Statista. Statista Inc.. Accessed: August 15, 2022. https://www.statista.com/statistics/312705/lynx-leading-products-in-the-uk/
Kantar Media. "Lynx Products Ranked by Number of Users in Great Britain from 2013 to 2020 (in 1,000s)." Statista, Statista Inc., 13 Jun 2021, https://www.statista.com/statistics/312705/lynx-leading-products-in-the-uk/
Kantar Media, Lynx products ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s) Statista, https://www.statista.com/statistics/312705/lynx-leading-products-in-the-uk/ (last visited August 15, 2022)
