Leading brands of soap bars in Great Britain 2018, by number of users

This statistic shows a ranking of the leading brands of bars of soap and liquid handwash in Great Britain in 2018, by number of users. In 2018, an estimated 19.4 million people used any Dove. Ranked second and third were Carex and Imperial Leather.

Liquid soap is an increasingly valuable market in Great Britain. In December 2010, the market was valued at 131 million British pounds, a figure that rose to 190.8 million British pounds by 2017. The market value of toilet soap has declined in recent years, falling to 84.28 million British pounds by December 2017.

Brands of bars of soap and liquid handwash ranked by number of users in Great Britain in 2018

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Source

Release date

June 2019

Region

United Kingdom (Great Britain)

Survey time period

January to December 2018

Number of respondents

24,191 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.

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Statistics on "Soap and bath product consumption in Great Britain (Kantar Media TGI)"

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