• Bars of soap usage by user type in the UK 2013-2019

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This statistic displays the frequency of bars of soap usage in Great Britain from 2013 to 2019. In 2019, an estimated 4.5 million people were heavy bar of soap users. This was an increase in the number of people who were heavy bar of soap users in 2018.

Number of people using bars of soap in Great Britain from 2013 to 2019, by user type (in 1,000s)

User type*	Heavy users	Medium users	Light users
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Source

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Source

Release date

June 2020

More information

Region

United Kingdom (Great Britain)

Survey time period

2013 to 2019

Number of respondents

24,006**

Age group

15 years and older

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* The source indicates:
- Heavy users consumed bars of soap either "10 or more times a day" or "7 to 9 times a day".
- Medium users consumed bars of soap "4 to 6 times a day".
- Light users consumed bars of soap either "two or three times a day" or "just once a day or less".
** Number of respondents: n (2013) = 24,423; n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191.
Figures estimated by the source on the basis of survey responses.