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Number of people using bars of soap in Great Britain from 2013 to 2018, by user type
(in 1,000s)
Bars of soap usage in Great Britain 2013-2018, by user type
This statistic displays the frequency of bars of soap usage in Great Britain from 2013 to 2018. In 2018, an estimated 3.9 million people were heavy bar of soap users. This was a slight increase in the number of people who were heavy bar of soap users in 2017.
Number of people using bars of soap in Great Britain from 2013 to 2018, by user type
(in 1,000s)
User type*Heavy usersMedium usersLight users
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Bars of soap usage in Great Britain 2013-2018, by user type
This statistic displays the frequency of bars of soap usage in Great Britain from 2013 to 2018. In 2018, an estimated 3.9 million people were heavy bar of soap users. This was a slight increase in the number of people who were heavy bar of soap users in 2017.
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Soap and bath product consumption in Great Britain (Kantar Media TGI)
Soap and bath product consumption in Great Britain (Kantar Media TGI)

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Statistics on "Soap and bath product consumption in Great Britain (Kantar Media TGI)"
  • Soap and handwash
  • Shower gels and bath products
  • Soap, shower and bath brand products
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