This statistic displays the frequency of bars of soap usage in Great Britain from 2013 to 2019. In 2019, an estimated 4.5 million people were heavy bar of soap users. This was an increase in the number of people who were heavy bar of soap users in 2018.
Number of people using bars of soap in Great Britain from 2013 to 2019, by user type
(in 1,000s)
* The source indicates: - Heavy users consumed bars of soap either "10 or more times a day" or "7 to 9 times a day". - Medium users consumed bars of soap "4 to 6 times a day". - Light users consumed bars of soap either "two or three times a day" or "just once a day or less".
** Number of respondents: n (2013) = 24,423; n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191.
Figures estimated by the source on the basis of survey responses.
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Statistics on "Soap and bath product consumption in Great Britain (Kantar Media TGI)"
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Kantar Media. (June 9, 2020). Number of people using bars of soap in Great Britain from 2013 to 2019, by user type (in 1,000s) [Graph]. In Statista. Retrieved September 28, 2020, from https://www.statista.com/statistics/302852/bars-of-soap-usage-by-user-type-in-the-uk/
Kantar Media. "Number of people using bars of soap in Great Britain from 2013 to 2019, by user type (in 1,000s)." Chart. June 9, 2020. Statista. Accessed September 28, 2020. https://www.statista.com/statistics/302852/bars-of-soap-usage-by-user-type-in-the-uk/
Kantar Media. (2020). Number of people using bars of soap in Great Britain from 2013 to 2019, by user type (in 1,000s). Statista. Statista Inc.. Accessed: September 28, 2020. https://www.statista.com/statistics/302852/bars-of-soap-usage-by-user-type-in-the-uk/
Kantar Media. "Number of People Using Bars of Soap in Great Britain from 2013 to 2019, by User Type (in 1,000s)." Statista, Statista Inc., 9 Jun 2020, https://www.statista.com/statistics/302852/bars-of-soap-usage-by-user-type-in-the-uk/
Kantar Media, Number of people using bars of soap in Great Britain from 2013 to 2019, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302852/bars-of-soap-usage-by-user-type-in-the-uk/ (last visited September 28, 2020)
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