female ranking: Oakley, Russell, Coleman and Jordan.
The statistic shows the brand awareness for the top 25 sporting goods brands amongst male U.S. consumers. The recognition rates for Skechers is at 61%. The brand awareness for Crocs is 20 percentage points higher in females than in males. Four brands make it into the male top 25 that don't appear in the Sporting goods brands ranked by brand awareness* amongst US males in 2014
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SportsOneSource. (June 2, 2014). Sporting goods brands ranked by brand awareness* amongst US males in 2014 [Graph]. In Statista. Retrieved April 23, 2021, from https://www.statista.com/statistics/306049/mens-brand-awareness-top-25-sporting-goods-brands/
SportsOneSource. "Sporting goods brands ranked by brand awareness* amongst US males in 2014." Chart. June 2, 2014. Statista. Accessed April 23, 2021. https://www.statista.com/statistics/306049/mens-brand-awareness-top-25-sporting-goods-brands/
SportsOneSource. (2014). Sporting goods brands ranked by brand awareness* amongst US males in 2014. Statista. Statista Inc.. Accessed: April 23, 2021. https://www.statista.com/statistics/306049/mens-brand-awareness-top-25-sporting-goods-brands/
SportsOneSource. "Sporting Goods Brands Ranked by Brand Awareness* amongst Us Males in 2014." Statista, Statista Inc., 2 Jun 2014, https://www.statista.com/statistics/306049/mens-brand-awareness-top-25-sporting-goods-brands/
SportsOneSource, Sporting goods brands ranked by brand awareness* amongst US males in 2014 Statista, https://www.statista.com/statistics/306049/mens-brand-awareness-top-25-sporting-goods-brands/ (last visited April 23, 2021)