The statistic shows the brand awareness for the top 25 sporting goods brands amongst male U.S. consumers. The recognition rates for Skechers is at 61%. The brand awareness for Crocs is 20 percentage points higher in females than in males. Four brands make it into the male top 25 that don't appear in the female ranking: Oakley, Russell, Coleman and Jordan.
Sporting goods brands ranked by brand awareness* amongst US males in 2014
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The statistic shows the brand awareness for the top 25 sporting goods brands amongst male U.S. consumers. The recognition rates for Skechers is at 61%. The brand awareness for Crocs is 20 percentage points higher in females than in males. Four brands make it into the male top 25 that don't appear in the female ranking: Oakley, Russell, Coleman and Jordan.
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