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Sporting goods brands ranked by brand awareness* amongst US males in 2014

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Top 25 sporting brands ranked by brand-awareness amongst men in the U.S. 2014 The statistic shows the brand awareness for the top 25 sporting goods brands amongst male U.S. consumers. The recognition rates for Skechers is at 61%. The brand awareness for Crocs is 20 percentage points higher in females than in males. Four brands make it into the male top 25 that don't appear in the female ranking: Oakley, Russell, Coleman and Jordan.
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Description Source More information
The statistic shows the brand awareness for the top 25 sporting goods brands amongst male U.S. consumers. The recognition rates for Skechers is at 61%. The brand awareness for Crocs is 20 percentage points higher in females than in males. Four brands make it into the male top 25 that don't appear in the female ranking: Oakley, Russell, Coleman and Jordan.
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Release date
June 2014
Region
United States
Survey time period
March - April 2014
Number of respondents
4,201 respondents
Age group
13 years and older
Special properties
Consumers who have purchased athletic footwear or apparel in the last year
Method of interview
Online panel
Supplementary notes
* Male consumers were asked to recognize brands from a list, and also had the opportunity to mention specific brands in an unaided awareness section of the survey.

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