U.S. men's brand awareness 25 sporting goods brands 2014

The statistic shows the brand awareness for the top 25 sporting goods brands amongst male U.S. consumers. The recognition rates for Skechers is at 61%. The brand awareness for Crocs is 20 percentage points higher in females than in males. Four brands make it into the male top 25 that don't appear in the female ranking: Oakley, Russell, Coleman and Jordan.

Sporting goods brands ranked by brand awareness* amongst US males in 2014

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Release date

June 2014

More information

Region

United States

Survey time period

March - April 2014

Number of respondents

4,201 respondents

Age group

13 years and older

Special properties

Consumers who have purchased athletic footwear or apparel in the last year

Method of interview

Online panel

Supplementary notes

* Male consumers were asked to recognize brands from a list, and also had the opportunity to mention specific brands in an unaided awareness section of the survey.

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