The statistic shows the brand awareness for the top 25 sporting goods brands amongst male U.S. consumers. The recognition rates for Skechers is at 61%. The brand awareness for Crocs is 20 percentage points higher in females than in males. Four brands make it into the male top 25 that don't appear in the female ranking: Oakley, Russell, Coleman and Jordan.
Sporting goods brands ranked by brand awareness* amongst US males in 2014
Consumers who have purchased athletic footwear or apparel in the last year
Method of interview
Online panel
Supplementary notes
* Male consumers were asked to recognize brands from a list, and also had the opportunity to mention specific brands in an unaided awareness section of the survey.
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SportsOneSource. (June 2, 2014). Sporting goods brands ranked by brand awareness* amongst US males in 2014 [Graph]. In Statista. Retrieved February 17, 2020, from https://www.statista.com/statistics/306049/mens-brand-awareness-top-25-sporting-goods-brands/
SportsOneSource. "Sporting goods brands ranked by brand awareness* amongst US males in 2014." Chart. June 2, 2014. Statista. Accessed February 17, 2020. https://www.statista.com/statistics/306049/mens-brand-awareness-top-25-sporting-goods-brands/
SportsOneSource. (2014). Sporting goods brands ranked by brand awareness* amongst US males in 2014. Statista. Statista Inc.. Accessed: February 17, 2020. https://www.statista.com/statistics/306049/mens-brand-awareness-top-25-sporting-goods-brands/
SportsOneSource. "Sporting Goods Brands Ranked by Brand Awareness* amongst Us Males in 2014." Statista, Statista Inc., 2 Jun 2014, https://www.statista.com/statistics/306049/mens-brand-awareness-top-25-sporting-goods-brands/
SportsOneSource, Sporting goods brands ranked by brand awareness* amongst US males in 2014 Statista, https://www.statista.com/statistics/306049/mens-brand-awareness-top-25-sporting-goods-brands/ (last visited February 17, 2020)
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