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Sporting goods brands ranked by brand awareness* amongst US females in 2014
Top 25 sporting brands ranked by brand-awareness amongst women in the U.S. 2014
The statistic shows the brand awareness for the top 25 sporting goods brands amongst female U.S. consumers. The recognition rates for both Champion and The North face are at 67%, tying them at 9th place. The brand awareness for Crocs is 20 percentage points higher in females than in males.
Sporting goods brands ranked by brand awareness* amongst US females in 2014
Brand awarenessBrand
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Source

Release date

June 2014

Region

United States

Survey time period

March - April 2014

Number of respondents

4,201 respondents

Age group

13 years and older

Special properties

Consumers who have purchased athletic footwear or apparel in the last year

Method of interview

Online panel

Supplementary notes

* Female consumers were asked to recognize brands from a list, and also had the opportunity to mention specific brands in an unaided awareness section of the survey.

Top 25 sporting brands ranked by brand-awareness amongst women in the U.S. 2014
The statistic shows the brand awareness for the top 25 sporting goods brands amongst female U.S. consumers. The recognition rates for both Champion and The North face are at 67%, tying them at 9th place. The brand awareness for Crocs is 20 percentage points higher in females than in males.
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