U.S. generations: online comparison shopping 2015

This statistic shows the percent of adults in the United States compared prices online as of March 2015, sorted by age group. According to the survey, 57 percent of Generation X respondents stated that they had used a smartphone, mobile device or computer in the last year to check the price or comparison ship for an item online.

Share of consumers in the United States who compare prices online as of March 2015

Share of respondents
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Sources

Release date

May 2015

Region

United States

Survey time period

March 5 to 8, 2015

Number of respondents

1,011 respondents

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

Original question: "In the past year, you used a smartphone, mobile device or computer to check the cost or comparison shop for:.."

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Statistics on "Internet usage of Generation X in the United States"

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