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Tide: ad spend in the U.S. 2011-2018
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Tide: ad spend in the U.S. 2011-2018
Procter & Gamble's advertising spending on Tide in the United States from 2011 to 2018 (in million U.S. dollars)
by A. Guttmann,
last edited
Sep 27, 2019
In 2018, Procter & Gamble's investment in Tide advertising in the United States reached 233 million U.S. dollars. P&G spent only one million less on Tide ads in U.S. measured media compared to one year earlier.
Procter & Gamble's advertising spending on Tide in the United States from 2011 to 2018 (in million U.S. dollars)
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by A. Guttmann,
last edited
Sep 27, 2019
In 2018, Procter & Gamble's investment in Tide advertising in the United States reached 233 million U.S. dollars. P&G spent only one million less on Tide ads in U.S. measured media compared to one year earlier.
- Show sources information
- Show publisher information
- Release date
- June 2019
- Region
- United States
- Survey time period
- 2011 to 2018
- Special properties
- measured media only
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures for the period 2011 to 2013 come from earlier AdAge reports.
Source
- Show sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- United States
- Survey time period
- 2011 to 2018
- Special properties
- measured media only
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures for the period 2011 to 2013 come from earlier AdAge reports.
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