• Tide: ad spend in the U.S. 2020

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In 2020, Procter & Gamble's investment in Tide advertising in the United States reached 240 million U.S. dollars. P&G spent around 40 million more on Tide ads in U.S. measured media compared to one year earlier.

Procter & Gamble's advertising spending on Tide in the United States from 2011 to 2020 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

July 2021

More information

Region

United States

Survey time period

2011 to 2020

Special properties

measured media only

Supplementary notes

Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.