This statistic shows the amount of money spent on fragrances in the United States in 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 1.74 million Americans spent $500 or more on fragrances.
U.S. population: How much money have you spent on fragrances in the last 12 months?
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Market overview
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Retail sales
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- Premium Statistic Dollar sales of personal care products in U.S. C-stores 2022, by segment
- Premium Statistic U.S. women's fragrances dollar sales by type 2022
- Premium Statistic U.S. women's fragrances unit sales by type 2022
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Consumer behavior
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Home fragrances and deodorants
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- Premium Statistic Leading deodorant brands in the U.S. 2022, based on sales
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- Basic Statistic Sales of home fragrances by product type in the U.S. 2023
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Further related statistics
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- Brand share of U.S. retail ad support for fragrances 2014
- Manufacturer share of U.S. retail support for fragrances 2014
- Fragrance sales in the U.S. 2012, by channel
- Perfume related habits of female consumers in the U.S. 2015
- Factors influencing consumers to purchase fragrance in-store in the U.S. 2015
- Factors influencing consumers to purchase fragrances online in the U.S. 2015
- Locations where women buy fragrance in the U.S. 2015
- Fragrance scents preferred by women in the U.S. 2015
- Number of employees of the top global fragrance and cosmetics companies in 2016
- Purchase of perfume in China 2012, by spending
- Value of the North American premium women's fragrance market 2007-2017
- Fragrances: trends of global launches unisex 2013-2015
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Statistics
- Brand share of U.S. retail ad support for fragrances 2014
- Manufacturer share of U.S. retail support for fragrances 2014
- Fragrance sales in the U.S. 2012, by channel
- Perfume related habits of female consumers in the U.S. 2015
- Factors influencing consumers to purchase fragrance in-store in the U.S. 2015
- Factors influencing consumers to purchase fragrances online in the U.S. 2015
- Locations where women buy fragrance in the U.S. 2015
- Fragrance scents preferred by women in the U.S. 2015
- Number of employees of the top global fragrance and cosmetics companies in 2016
- Purchase of perfume in China 2012, by spending
- Value of the North American premium women's fragrance market 2007-2017
- Fragrances: trends of global launches unisex 2013-2015
- Revenue of the fragrances industry in the Philippines 2015-2028
Statista. (November 1, 2020). U.S. population: How much money have you spent on fragrances in the last 12 months? [Graph]. In Statista. Retrieved September 29, 2023, from https://www.statista.com/statistics/317860/us-households-amount-spent-on-fragrances-last-12-months/
Statista. "U.S. population: How much money have you spent on fragrances in the last 12 months?." Chart. November 1, 2020. Statista. Accessed September 29, 2023. https://www.statista.com/statistics/317860/us-households-amount-spent-on-fragrances-last-12-months/
Statista. (2020). U.S. population: How much money have you spent on fragrances in the last 12 months?. Statista. Statista Inc.. Accessed: September 29, 2023. https://www.statista.com/statistics/317860/us-households-amount-spent-on-fragrances-last-12-months/
Statista. "U.S. Population: How Much Money Have You Spent on Fragrances in The Last 12 Months?." Statista, Statista Inc., 1 Nov 2020, https://www.statista.com/statistics/317860/us-households-amount-spent-on-fragrances-last-12-months/
Statista, U.S. population: How much money have you spent on fragrances in the last 12 months? Statista, https://www.statista.com/statistics/317860/us-households-amount-spent-on-fragrances-last-12-months/ (last visited September 29, 2023)
U.S. population: How much money have you spent on fragrances in the last 12 months? [Graph], Statista, November 1, 2020. [Online]. Available: https://www.statista.com/statistics/317860/us-households-amount-spent-on-fragrances-last-12-months/