Dominique Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Get in touch with us nowConsumer behavior in the United States
In March 2023, around 42 percent of surveyed respondents in the United States stated that they used perfumes and fragrances regularly: perfumes are indeed some of the most popular beauty products among U.S. consumers, and in the previous year, nearly 500 million U.S. dollars of women’s perfumes, colognes, and body powders were sold in the North American country.That same year, deodorants also recorded high sales: Dove and Old Spice were the leading deodorant brands, with sales amounting to about 847 million U.S. dollars and 666 million U.S. dollars, respectively. In terms of the home care market, air fresheners were some of the most profitable fragrances for the home, generating over 2.6 billion U.S. dollars in multi-outlet sales, followed by potpourri and sachets.
