Leading deodorant brands in the U.S. 2019, based on sales

This statistic depicts the leading deodorant brands in the United States in 2019, based on sales. In that year, Dove was the leading U.S. deodorant brand with sales of 203.9 million U.S. dollars.

Deodorant Brands in the United States

The production of fluids secreted by the sweat glands is referred to as perspiration. Sweat, which is composed of mostly water, minerals, lactate and urea, allows the body to regulate its temperature. For the most part, human perspiration is odorless. However, once it comes into contact with hot and humid environments the moisture becomes fermented by bacteria, which causes body odor.

The underarm or armpit is one of the most consistently warm areas on the body. Deodorant, classified as cosmetics and regulated by the U.S. Food and Drug Administration (FDA), have been designed to prevent odors from these particular sweat glands. The top selling deodorant brand in the United States in 2016 was Degree Men which generated about 169 million U.S. dollars and accounted for six percent of all deodorant brand sales.

Deodorants come in many forms and range in popularity depending on the country or region. For instance, aerosol sprays, creams and roll-on forms are very popular among Europeans whereas solid or gel forms are the desired forms in the United States and Canada.

The Degree brand is owned by the Anglo-Dutch multinational consumer goods company: Unilever. In 2015, Unilever was the second leading deodorant vendor in the United States; generating sales of about 722 million U.S. dollars.

Leading deodorant brands in the United States in 2019, based on sales (in million U.S. dollars)*

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Release date

August 2019


United States

Survey time period

52 week period ended June 16, 2019

Supplementary notes

* Total U.S. sales through multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains).

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Statistics on "Cosmetic brands: Unilever"

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