Dove is the most well-known deodorant brand in the U.S. Owned by Unilever, the American personal care brand is recognized by 93 percent of online consumers in the U.S. Following closely behind are three brands, namely Degree, Secret, and Suave, as each one of them incorporates a brand awareness rating of 87 percent in the United States.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading deodorant brands ranked by brand awareness in the United States in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (November 6, 2024). Leading deodorant brands ranked by brand awareness in the United States in 2024 [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1343640/most-well-known-deodorant-brands-in-the-united-states/
Statista. "Leading deodorant brands ranked by brand awareness in the United States in 2024." Chart. November 6, 2024. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1343640/most-well-known-deodorant-brands-in-the-united-states/
Statista. (2024). Leading deodorant brands ranked by brand awareness in the United States in 2024. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1343640/most-well-known-deodorant-brands-in-the-united-states/
Statista. "Leading Deodorant Brands Ranked by Brand Awareness in The United States in 2024." Statista, Statista Inc., 6 Nov 2024, https://www.statista.com/statistics/1343640/most-well-known-deodorant-brands-in-the-united-states/
Statista, Leading deodorant brands ranked by brand awareness in the United States in 2024 Statista, https://www.statista.com/statistics/1343640/most-well-known-deodorant-brands-in-the-united-states/ (last visited November 09, 2024)
Leading deodorant brands ranked by brand awareness in the United States in 2024 [Graph], Statista, November 6, 2024. [Online]. Available: https://www.statista.com/statistics/1343640/most-well-known-deodorant-brands-in-the-united-states/
