Brands most recognized by adventure travelers worldwide as of August 2013

Published by Statista Research Department, Aug 15, 2013
This statistic shows the brands most recognized by adventure travelers worldwide in 2012. During the survey, 65 percent of adventure travelers said they recognized the brand Timberland, making it the most recognized brand by adventure travelers.

Brands most recognized by adventure travelers worldwide as of August 2013

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Source

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Release date

August 2013

Region

Worldwide

Survey time period

as of August 2013

Number of respondents

838 respondents

Special properties

international travelers

Supplementary notes

The source does not specify a type or date of survey. The date of survey given is the publication date.
According to the source, examples of "hard adventure" include caving, climbing, heli-skiing, paragliding and trekking. Examples of "soft adventure" are backpacking, cycling, horseback riding, sailing and surfing among many others.

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