Amazon Prime Video penetration rate in the U.S. 2017-2021

In 2018, the share of households in the United States using Amazon Prime Video stood at 47.4 percent, and is expected to increase to almost 57 percent by 2021. Amazon Prime is a popular option in the U.S. and continues to attract more subscribers each year. Amazon also offers a service called Amazon Household, which allows users to share the service via linked accounts for up to two adults, four teenagers, and four children.

Household penetration rate of Amazon Prime Video in the United States from 2017 to 2021

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

February 2019


United States

Survey time period

2017 to 2021

Age group

18 years and older

Supplementary notes


Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Amazon Prime Video"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.