Amazon Prime Video penetration rate in the U.S. 2017-2021

Published by
Julia Stoll,
Feb 19, 2021
In 2018, the share of households in the United States using Amazon Prime Video stood at 47.4 percent, and is expected to increase to almost 57 percent by 2021. Amazon Prime is a popular option in the U.S. and continues to attract more subscribers each year. Amazon also offers a service called Amazon Household, which allows users to share the service via linked accounts for up to two adults, four teenagers, and four children.

Household penetration rate of Amazon Prime Video in the United States from 2017 to 2021

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Release date

February 2019

Region

United States

Survey time period

2017 to 2021

Age group

18 years and older

Supplementary notes

*Forecast.

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