Home video - Statistics & Facts

The home video market is a profitable industry which involves a variety of different media, devices, and services for watching video content at home. Since 2014, consumer spending on home entertainment in the U.S. has been on the rise, growing from under 18 billion U.S. dollars per year to around 20.5 billion as of 2017. The industry has changed drastically in the past decade, with the video rental sector continually slowing and being replaced by on-demand options. The collapse of Blockbuster, one of the premier physical video providers in the United States, signaled the beginning of a new era in the home video market as consumption of physical video media is expected to continue its decline on the coming years. The drastic downturn in the relevance of the video rental industry is perhaps best seen in the revenue figures, which have fallen drastically in all categories since 2012.

Given this downturn, Americans are turning to other home video services. Often referred to as VoD or SVoD, video-on-demand services allow customers to choose exactly what they want to watch, whenever and wherever they want to watch it. About 55 percent of Americans use subscription video-on-demand services. Along with video-on-demand, subscription of streaming services and electronic sell-thru are surging within this market. Among these three services, video subscription streaming services are the most profitable type of digital home entertainment in the U.S. Over-the-top (OTT) subscription VOD is the type of home video with the largest estimated annual growth rate; the service is forecasted to increase by nearly 15 percent between 2015 and 2020. Other promising services include over-the-top TVOD and VOD with a CATV or DTH subscription.

This change in consumption gives room for other services and players to grow. Some of the leading video subscription services in the U.S. include Amazon, Hulu, Netflix, HBO Now, and Showtime, to name a few. About 54 percent of people state that they prefer to watch movies at home than in a theatre or elsewhere, meaning that these companies are perfectly positioned to compete with movie theatre companies as well. Eighteen percent of Americans state that they watch or stream movies every day, and another 25 percent that they watch or stream several times per week; number which further confirm the growing reach and importance of this industry.

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Home video market in the U.S. - Important statistics

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Infographics on the topic

Home video Infographic - Streaming Dominates U.S. Home Entertainment Spending
Home entertainment spending in the United States

Infographics on the topic

Home video Infographic - Streaming Dominates U.S. Home Entertainment Spending
Home entertainment spending in the United States

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