
Ad-supported video-on-demand in the United States - statistics & facts
Key insights
- Country with the highest AVOD expenditure
- United States

Detailed statistics
Global AVOD revenue 2021-2027, by country
- Most used AVOD/FAST service in the U.S. and Canada
- The Roku Channel

Detailed statistics
Most popular AVOD/FAST services in the U.S. and Canada 2022
- Number of AVOD viewers in the U.S.
- 140m

Detailed statistics
Number of AVOD viewers in the U.S. 2022-2026
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Current statistics on this topic
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Overview
6
- Premium Statistic Global AVOD revenue 2021-2027, by country
- Premium Statistic AVOD revenues worldwide 2028, by platform
- Premium Statistic Most popular AVOD/FAST services in the U.S. and Canada 2022
- Premium Statistic Number of AVOD viewers in the U.S. 2022-2026
- Premium Statistic Video streaming audience in the U.S. 2020-2022, by platform
- Basic Statistic Original titles available on AVOD services U.S. 2020-2022
Overview
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Premium Statistic
Global AVOD revenue 2021-2027, by country
Global AVOD revenue 2021-2027, by country
Ad-supported video-on-demand (AVOD) revenue worldwide from 2021 to 2027, by country (in billion U.S. dollars)
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Premium Statistic
AVOD revenues worldwide 2028, by platform
AVOD revenues worldwide 2028, by platform
Ad-supported video-on-demand (AVOD) revenues for TV series and movies worldwide in 2028, by platform (in billion U.S. dollars)
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Premium Statistic
Most popular AVOD/FAST services in the U.S. and Canada 2022
Most popular AVOD/FAST services in the U.S. and Canada 2022
Most popular ad-supported video-on-demand (AVOD) and free ad-supported streaming TV (FAST) services in the United States and Canada in 2nd quarter 2022
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Premium Statistic
Number of AVOD viewers in the U.S. 2022-2026
Number of AVOD viewers in the U.S. 2022-2026
Number of ad-supported video-on-demand (AVOD) viewers in the United States from 2022 to 2026 (in millions)
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Premium Statistic
Video streaming audience in the U.S. 2020-2022, by platform
Video streaming audience in the U.S. 2020-2022, by platform
Number of connected TV households streaming video services in the United States from March 2020 to March 2022, by platform (in millions)
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Basic Statistic
Original titles available on AVOD services U.S. 2020-2022
Original titles available on AVOD services U.S. 2020-2022
Number of original titles available on selected ad-supported video-on-demand (AVOD) services in the United States in January 2020 and January 2022
Advertising
5
- Premium Statistic Number of ads on leading AVOD platforms in the U.S. 2022
- Premium Statistic AVOD and TV advertising revenue in the U.S. 2017-2027
- Premium Statistic Netflix ad revenue 2027, by type & region
- Premium Statistic Estimated ad revenue of Netflix and Disney+ worldwide 2023-2025
- Premium Statistic Paramount+ ad revenue in the U.S. 2021-2024
Advertising
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Premium Statistic
Number of ads on leading AVOD platforms in the U.S. 2022
Number of ads on leading AVOD platforms in the U.S. 2022
Number of ads on selected ad-supported video-on-demand (AVOD) platforms in the United States in 1st quarter 2022
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Premium Statistic
AVOD and TV advertising revenue in the U.S. 2017-2027
AVOD and TV advertising revenue in the U.S. 2017-2027
Ad-supported video-on-demand (AVOD) revenue and net TV advertising revenue in the United States from 2017 to 2027 (in million U.S. dollars)
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Premium Statistic
Netflix ad revenue 2027, by type & region
Netflix ad revenue 2027, by type & region
Ad-supported revenue of Netflix worldwide in 2027, by type and region (in million U.S. dollars)
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Premium Statistic
Estimated ad revenue of Netflix and Disney+ worldwide 2023-2025
Estimated ad revenue of Netflix and Disney+ worldwide 2023-2025
Estimated advertising revenue of Netflix and Disney+ worldwide from 2023 to 2025 (in million U.S. dollars)
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Premium Statistic
Paramount+ ad revenue in the U.S. 2021-2024
Paramount+ ad revenue in the U.S. 2021-2024
Paramount+ advertising revenue in the United States from 2021 to 2024 (in billion U.S. dollars)
Platforms
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- Premium Statistic Roku total hours streamed globally by quarter 2018-2022
- Premium Statistic Frequency of using the Roku Channel in the U.S. 2022, by gender
- Premium Statistic Frequency of using Tubi in the U.S. 2022, by gender
- Premium Statistic Frequency of using Pluto TV in the U.S. 2022, by gender
- Premium Statistic Peacock viewers in the U.S. 2020-2026
- Premium Statistic Frequency of using HBO Max with ads in the U.S. 2022, by gender
- Premium Statistic Frequency of using Discovery+ with ads the U.S. 2022, by gender
- Premium Statistic Frequency of using Paramount+ with ads in the U.S. 2022, by gender
- Premium Statistic Frequency of using Hulu with ads in the U.S. 2022, by gender
- Premium Statistic Reactions to new ad-supported tiers of Netflix and Disney+ in the U.S. 2022
Platforms
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Premium Statistic
Roku total hours streamed globally by quarter 2018-2022
Roku total hours streamed globally by quarter 2018-2022
Total hours streamed on Roku globally from 1st quarter 2018 to 4th quarter 2022 (in billions)
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Premium Statistic
Frequency of using the Roku Channel in the U.S. 2022, by gender
Frequency of using the Roku Channel in the U.S. 2022, by gender
Frequency of watching the Roku Channel in the United States in 2022, by gender
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Premium Statistic
Frequency of using Tubi in the U.S. 2022, by gender
Frequency of using Tubi in the U.S. 2022, by gender
Frequency of watching Tubi in the United States in 2022, by gender
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Premium Statistic
Frequency of using Pluto TV in the U.S. 2022, by gender
Frequency of using Pluto TV in the U.S. 2022, by gender
Frequency of watching Pluto TV in the United States in 2022, by gender
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Premium Statistic
Peacock viewers in the U.S. 2020-2026
Peacock viewers in the U.S. 2020-2026
Number of Peacock viewers in the United States from 2020 to 2026 (in millions)
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Premium Statistic
Frequency of using HBO Max with ads in the U.S. 2022, by gender
Frequency of using HBO Max with ads in the U.S. 2022, by gender
Frequency of watching HBO Max with ads in the United States in 2022, by gender
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Premium Statistic
Frequency of using Discovery+ with ads the U.S. 2022, by gender
Frequency of using Discovery+ with ads the U.S. 2022, by gender
Frequency of watching Discovery Plus with ads in the United States in 2022, by gender
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Premium Statistic
Frequency of using Paramount+ with ads in the U.S. 2022, by gender
Frequency of using Paramount+ with ads in the U.S. 2022, by gender
Frequency of watching Paramount Plus with ads in the United States in November 2022, by gender
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Premium Statistic
Frequency of using Hulu with ads in the U.S. 2022, by gender
Frequency of using Hulu with ads in the U.S. 2022, by gender
Frequency of watching Hulu with ads in the United States in 2022, by gender
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Premium Statistic
Reactions to new ad-supported tiers of Netflix and Disney+ in the U.S. 2022
Reactions to new ad-supported tiers of Netflix and Disney+ in the U.S. 2022
Reactions of Disney Plus and Netflix subscribers to new ad-supported tiers in the United States as of November 2022
Consumer behavior
7
- Premium Statistic Penetration rate of AVOD in the U.S. 2022-2026
- Premium Statistic Screens for TV and video streaming in the U.S. and Canada 2022
- Premium Statistic Top reasons driving interest in lower-cost AVOD in the U.S. 2022
- Premium Statistic Reasons for canceling ad-supported video services in the U.S. 2022
- Premium Statistic Most watched content types on free ad-funded streaming services in the U.S. 2022
- Premium Statistic Reasons for no interest in lower-cost AVOD services in the U.S. 2022
- Premium Statistic U.S. viewers switching from ad-free to ad-supported streaming 2022, by generation
Consumer behavior
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Premium Statistic
Penetration rate of AVOD in the U.S. 2022-2026
Penetration rate of AVOD in the U.S. 2022-2026
Penetration rate of ad-supported video-on-demand (AVOD) in the United States from 2022 to 2026
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Premium Statistic
Screens for TV and video streaming in the U.S. and Canada 2022
Screens for TV and video streaming in the U.S. and Canada 2022
Screens for streaming AVOD, SVOD, vMVPDs and pay TV in the United States and Canada in 4th quarter 2022
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Premium Statistic
Top reasons driving interest in lower-cost AVOD in the U.S. 2022
Top reasons driving interest in lower-cost AVOD in the U.S. 2022
Most common reasons driving interest in lower-cost ad-supported tiers of TV/video streaming services in the United States as of September 2022
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Premium Statistic
Reasons for canceling ad-supported video services in the U.S. 2022
Reasons for canceling ad-supported video services in the U.S. 2022
Main reasons for canceling ad-supported TV and video services in the past 6 months in the United States as of November 2022
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Premium Statistic
Most watched content types on free ad-funded streaming services in the U.S. 2022
Most watched content types on free ad-funded streaming services in the U.S. 2022
Share of consumers watching free ad-supported streaming services in the United States in 2022, by frequently watched content types
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Premium Statistic
Reasons for no interest in lower-cost AVOD services in the U.S. 2022
Reasons for no interest in lower-cost AVOD services in the U.S. 2022
Most common reasons for adults not to be interested in lower-cost ad-supported tiers of TV/video streaming services in the United States as of September 2022
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Premium Statistic
U.S. viewers switching from ad-free to ad-supported streaming 2022, by generation
U.S. viewers switching from ad-free to ad-supported streaming 2022, by generation
Share of adults who have switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the United States as of August 2022, by generation
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