Ad-supported video-on-demand in the United States - statistics & facts
Key insights
- Country with the highest AVOD revenue
- United States
Detailed statistics
Global AVOD revenue 2029, by country
- Most used AVOD/FAST service in the U.S. and Canada
- The Roku Channel
Detailed statistics
Most popular AVOD/FAST services in the U.S. and Canada 2022
- Number of AVOD viewers in the U.S.
- 140m
Detailed statistics
Number of AVOD viewers in the U.S. 2022-2026
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Overview
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- Premium Statistic Global AVOD revenue 2029, by country
- Premium Statistic AVOD revenues worldwide 2028, by platform
- Premium Statistic OTT video revenue in the U.S. 2023-2029
- Premium Statistic Yearly growth of video streaming segments in the U.S. 2023
- Premium Statistic Digital Market Outlook: video-on-demand user penetration U.S. 2017-2027, by type
- Premium Statistic Users of video-on-demand in the U.S. 2017-2027, by type
- Premium Statistic Digital Market Outlook: video-on-demand ARPU in the U.S. 2017-2027, by type
Overview
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Premium Statistic
Global AVOD revenue 2029, by country
Global AVOD revenue 2029, by country
Ad-supported video-on-demand (AVOD) revenue worldwide in 2029, by country (in billion U.S. dollars)
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Premium Statistic
AVOD revenues worldwide 2028, by platform
AVOD revenues worldwide 2028, by platform
Ad-supported video-on-demand (AVOD) revenues for TV series and movies worldwide in 2028, by platform (in billion U.S. dollars)
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Premium Statistic
OTT video revenue in the U.S. 2023-2029
OTT video revenue in the U.S. 2023-2029
Over-the-top (OTT) TV and video revenue in the United States from 2023 to 2029 (in billion U.S. dollars)
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Premium Statistic
Yearly growth of video streaming segments in the U.S. 2023
Yearly growth of video streaming segments in the U.S. 2023
Year-over-year growth of video streaming segments in the United States as of July 2023
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Premium Statistic
Digital Market Outlook: video-on-demand user penetration U.S. 2017-2027, by type
Digital Market Outlook: video-on-demand user penetration U.S. 2017-2027, by type
Video-on-demand user penetration rate in the United States from 2017 to 2027, by type
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Premium Statistic
Users of video-on-demand in the U.S. 2017-2027, by type
Users of video-on-demand in the U.S. 2017-2027, by type
Number of video-on-demand users in the United States from 2017 to 2027, by type (in millions)
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Premium Statistic
Digital Market Outlook: video-on-demand ARPU in the U.S. 2017-2027, by type
Digital Market Outlook: video-on-demand ARPU in the U.S. 2017-2027, by type
Video-on-demand average revenue per user (ARPU) in the United States from 2017 to 2027, by type (in U.S. dollars)
Content & costs
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- Premium Statistic Scripted TV seasons released in the U.S. 2019-2023, by platform type
- Premium Statistic Amount of content users get per dollar on major AVOD services in the U.S. 2023
- Premium Statistic Cost of SVOD services with and without ads in the U.S. 2022-2023
- Basic Statistic Video streaming services monthly subscription price in the U.S. 2023
Content & costs
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Premium Statistic
Scripted TV seasons released in the U.S. 2019-2023, by platform type
Scripted TV seasons released in the U.S. 2019-2023, by platform type
Number of domestic-produced scripted TV seasons released in the United States from 2019 to 2023, by platform type
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Premium Statistic
Amount of content users get per dollar on major AVOD services in the U.S. 2023
Amount of content users get per dollar on major AVOD services in the U.S. 2023
Number of movies and TV shows users get per dollar on major ad-supported streaming platforms in the United States as of May 2023
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Premium Statistic
Cost of SVOD services with and without ads in the U.S. 2022-2023
Cost of SVOD services with and without ads in the U.S. 2022-2023
Combined monthly cost of the leading 6 subscription video streaming services in the United States from August 2022 to August 2023, by plan type
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Basic Statistic
Video streaming services monthly subscription price in the U.S. 2023
Video streaming services monthly subscription price in the U.S. 2023
Monthly costs of selected video streaming offers in the United States as of October 15, 2023
Advertising
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- Premium Statistic Ad revenues of AVOD platforms worldwide 2022, by region
- Premium Statistic Connected TV ad spend in the U.S. in 2023, by company
- Premium Statistic Streaming services' advertising CPM in the U.S. 2022-2023
- Premium Statistic Frequency with which adults avoided advertising in the U.S. 2023, by selected medium
- Premium Statistic Consumer perception of the amount of ads on selected channels in the U.S. 2023
- Premium Statistic Viewers who would rather watch ads than pay more for ad-free services U.S. 2021-2023
Advertising
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Premium Statistic
Ad revenues of AVOD platforms worldwide 2022, by region
Ad revenues of AVOD platforms worldwide 2022, by region
Advertising revenues of selected ad-supported video-on-demand (AVOD) platforms worldwide in 2022, by region (in million U.S. dollars)
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Premium Statistic
Connected TV ad spend in the U.S. in 2023, by company
Connected TV ad spend in the U.S. in 2023, by company
Connected TV (CTV) advertising spending in the United States in 2023, by company (in billion U.S. dollars)
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Premium Statistic
Streaming services' advertising CPM in the U.S. 2022-2023
Streaming services' advertising CPM in the U.S. 2022-2023
Advertising cost-per-mille (CPM) among major streaming services in the United States from 4th quarter 2022 to 4th quarter 2023 (in U.S. dollars)
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Premium Statistic
Frequency with which adults avoided advertising in the U.S. 2023, by selected medium
Frequency with which adults avoided advertising in the U.S. 2023, by selected medium
Frequency with which adults avoided advertising in the United States as of April 2023, by selected medium
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Premium Statistic
Consumer perception of the amount of ads on selected channels in the U.S. 2023
Consumer perception of the amount of ads on selected channels in the U.S. 2023
Consumer perception of the amount of advertising on selected channels in the United States as of April 2023
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Premium Statistic
Viewers who would rather watch ads than pay more for ad-free services U.S. 2021-2023
Viewers who would rather watch ads than pay more for ad-free services U.S. 2021-2023
Share of viewers who would rather watch ads than pay more for ad-free video services in the United States from Q2 2021 to Q2 2023
Platforms
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- Premium Statistic Share of subscribers of video streaming services in the U.S. 2023, by plan type
- Premium Statistic Video streaming subscribers on ad-free, ad-based, or both plan types in the U.S. 2023
- Premium Statistic Ad-supported vs. non ad-supported streaming among CTV households in the U.S. 2023
- Premium Statistic Netflix sign-ups in the U.S. 2022-2023, by plan type
- Premium Statistic Roku total hours streamed worldwide by quarter 2018-2023
- Basic Statistic Paid subscribers of Peacock in the U.S. 2021-2023
Platforms
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Premium Statistic
Share of subscribers of video streaming services in the U.S. 2023, by plan type
Share of subscribers of video streaming services in the U.S. 2023, by plan type
Distribution of subscribers of selected video streaming services in the United States as of October 2023, by plan type
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Premium Statistic
Video streaming subscribers on ad-free, ad-based, or both plan types in the U.S. 2023
Video streaming subscribers on ad-free, ad-based, or both plan types in the U.S. 2023
Distribution of video streaming service subscribers on ad-free, ad-based, or both plan types in the United States in 2023, by platform
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Premium Statistic
Ad-supported vs. non ad-supported streaming among CTV households in the U.S. 2023
Ad-supported vs. non ad-supported streaming among CTV households in the U.S. 2023
Distribution of connected TV households streaming non-ad-supported and ad-supported content in the United States as of May 2023, by platform
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Premium Statistic
Netflix sign-ups in the U.S. 2022-2023, by plan type
Netflix sign-ups in the U.S. 2022-2023, by plan type
Distribution of Netflix sign-ups in the United States from August 2022 to September 2023, by plan type
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Premium Statistic
Roku total hours streamed worldwide by quarter 2018-2023
Roku total hours streamed worldwide by quarter 2018-2023
Total hours streamed on Roku worldwide from 1st quarter 2018 to 4th quarter 2023 (in billions)
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Basic Statistic
Paid subscribers of Peacock in the U.S. 2021-2023
Paid subscribers of Peacock in the U.S. 2021-2023
Number of paid subscribers of Peacock in the United States from 2nd quarter 2021 to 4th quarter 2023 (in millions)
Consumer behavior
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- Premium Statistic SVOD subscriber additions in the U.S. 2019-2022, by plan type
- Premium Statistic Video streaming audience in the U.S. 2021-2023, by platform
- Premium Statistic Preference of ad-supported vs. ad-free video streaming in the U.S. 2023, by age group
- Premium Statistic Likelihood having ad-supported streaming subscription in the U.S. 2023, by generation
- Premium Statistic Time spent watching no-cost streaming apps with ads in the U.S. 2023
- Premium Statistic Interest in cheap streaming services with ads among TV viewers in the U.S. 2023
- Premium Statistic Top reasons driving interest in lower-cost AVOD in the U.S. 2023
- Premium Statistic Ideal discount for ad-supported streaming services in the U.S. 2023
Consumer behavior
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Premium Statistic
SVOD subscriber additions in the U.S. 2019-2022, by plan type
SVOD subscriber additions in the U.S. 2019-2022, by plan type
Distribution of gross subscriber additions to subscription video-on-demand (SVOD) services in the United States from 2019 to 2022, by plan type
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Premium Statistic
Video streaming audience in the U.S. 2021-2023, by platform
Video streaming audience in the U.S. 2021-2023, by platform
Number of connected TV households streaming video services in the United States from May 2021 to May 2023, by platform (in millions)
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Premium Statistic
Preference of ad-supported vs. ad-free video streaming in the U.S. 2023, by age group
Preference of ad-supported vs. ad-free video streaming in the U.S. 2023, by age group
Preference of ad-supported vs. ad-free video streaming services in the United States as of March 2023, by age group
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Premium Statistic
Likelihood having ad-supported streaming subscription in the U.S. 2023, by generation
Likelihood having ad-supported streaming subscription in the U.S. 2023, by generation
Likelihood of subscribing to a video streaming service with ads in the United States as of December 2023, by generation
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Premium Statistic
Time spent watching no-cost streaming apps with ads in the U.S. 2023
Time spent watching no-cost streaming apps with ads in the U.S. 2023
Time spent watching free ad-supported streaming apps in the United States as of March 2023
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Premium Statistic
Interest in cheap streaming services with ads among TV viewers in the U.S. 2023
Interest in cheap streaming services with ads among TV viewers in the U.S. 2023
Interest in a cheaper streaming subscription including ads among TV viewers in the United States in 2023
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Premium Statistic
Top reasons driving interest in lower-cost AVOD in the U.S. 2023
Top reasons driving interest in lower-cost AVOD in the U.S. 2023
Most common reasons driving interest in lower-cost ad-supported tiers of TV/video streaming services in the United States as of December 2023
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Premium Statistic
Ideal discount for ad-supported streaming services in the U.S. 2023
Ideal discount for ad-supported streaming services in the U.S. 2023
Ideal discount for an ad-supported streaming service according to consumers in the United States as of December 2023
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