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Online video usage in the United States - Statistics & Facts

Online video consumption is one of the most popular internet activities worldwide. Improvements in mobile technology and broadband networks have helped make watching videos become a significant part of users’ online experience. Video sharing and streaming websites are used for educational, informative and entertainment purposes. These sites are also social spaces where people can like, comment on, and share online videos with others. During the COVID-19 pandemic in 2020, entertainment was the most popular reason to watch mobile videos among young Americans, followed by personal growth and wellness. A video format that has been growing during this time is short-form video, with TikTok going viral and becoming one of the fastest-growing apps in the world.

In 2019, the number of digital video viewers worldwide amounted to over 2.6 billion viewers and is projected to reach over 3.1 billion by 2023 . Improvements in broadband and mobile connectivity have also set the stage for better viewing experiences, heightening the appeal of online and mobile video content. As of September 2019, nearly 28 percent of Americans and Canadians had a Smart TV, which proved to be the most common streaming device owned, followed by Roku Streaming Player. Among U.S. audiences, the most popular video-related apps are YouTube, Netflix, and IMDB.

Online video has become increasingly integrated in the daily lives of online users and has overlap with areas normally reserved for traditional television viewing. As of August 2020, over 400 thousand hours were being spent on Netflix worldwide in an internet minute. Popular Netflix Originals include critically acclaimed drama series such as "House of Cards", "Orange Is the New Black", "The Queen’s Gambit" and "The Crown", and several award-winning movies, the most prominent being Alfonso Cuarón’s Roma. With its sheer endless amount of free content, YouTube’s appeal is almost universal among online users and 77 percent of internet users aged between 15 and 35 years stated to be using YouTube percent of adults in the United States currently subscribe to a streaming service.

The most popular online video property in the United States was Google Sites (which includes YouTube), with nearly 205 million unique viewers in January 2021, more than double the amount of second-ranked Facebook. In 2020, YouTube’s U.S. audience was estimated at over 200 million viewers. With its sheer endless amount of free content, YouTube’s appeal is almost universal among online users - 77 percent of U.S. internet users aged 15 to 35years accessed YouTube and the video platform has an audience reach of over 70 percent among online users up to the age of 55 and still an impressive 67 percent penetration rate among those aged 56 years and above.

Key figures

The most important key figures provide you with a compact summary of the topic of "Online video usage in the United States" and take you straight to the corresponding statistics.

Platforms and content

Mobile video

User behavior

Advertising and marketing

Video on demand

Interesting statistics

In the following 6 chapters, you will quickly find the 42 most important statistics relating to "Online video usage in the United States".

Online video in the United States

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Online video usage in the United States - Statistics & Facts

Online video consumption is one of the most popular internet activities worldwide. Improvements in mobile technology and broadband networks have helped make watching videos become a significant part of users’ online experience. Video sharing and streaming websites are used for educational, informative and entertainment purposes. These sites are also social spaces where people can like, comment on, and share online videos with others. During the COVID-19 pandemic in 2020, entertainment was the most popular reason to watch mobile videos among young Americans, followed by personal growth and wellness. A video format that has been growing during this time is short-form video, with TikTok going viral and becoming one of the fastest-growing apps in the world.

In 2019, the number of digital video viewers worldwide amounted to over 2.6 billion viewers and is projected to reach over 3.1 billion by 2023 . Improvements in broadband and mobile connectivity have also set the stage for better viewing experiences, heightening the appeal of online and mobile video content. As of September 2019, nearly 28 percent of Americans and Canadians had a Smart TV, which proved to be the most common streaming device owned, followed by Roku Streaming Player. Among U.S. audiences, the most popular video-related apps are YouTube, Netflix, and IMDB.

Online video has become increasingly integrated in the daily lives of online users and has overlap with areas normally reserved for traditional television viewing. As of August 2020, over 400 thousand hours were being spent on Netflix worldwide in an internet minute. Popular Netflix Originals include critically acclaimed drama series such as "House of Cards", "Orange Is the New Black", "The Queen’s Gambit" and "The Crown", and several award-winning movies, the most prominent being Alfonso Cuarón’s Roma. With its sheer endless amount of free content, YouTube’s appeal is almost universal among online users and 77 percent of internet users aged between 15 and 35 years stated to be using YouTube percent of adults in the United States currently subscribe to a streaming service.

The most popular online video property in the United States was Google Sites (which includes YouTube), with nearly 205 million unique viewers in January 2021, more than double the amount of second-ranked Facebook. In 2020, YouTube’s U.S. audience was estimated at over 200 million viewers. With its sheer endless amount of free content, YouTube’s appeal is almost universal among online users - 77 percent of U.S. internet users aged 15 to 35years accessed YouTube and the video platform has an audience reach of over 70 percent among online users up to the age of 55 and still an impressive 67 percent penetration rate among those aged 56 years and above.

Interesting statistics

In the following 6 chapters, you will quickly find the 42 most important statistics relating to "Online video usage in the United States".

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