Online video consumption is one of the most popular internet activities worldwide. Improvements in mobile technology and broadband networks have helped make watching videos become a significant part of users’ online experience. Video sharing and streaming websites are used for educational, informative and entertainment purposes. These sites are also social spaces where people can like, comment on, and share online videos with others.
Online video has become increasingly integrated in the daily lives of online users and has overlap with areas normally reserved for traditional television viewing. As of 2018, Netflix is the leading video subscription service in the United States, boasting 60.2 million subscribers, followed by Hulu with 26.8 million. Popular Netflix Originals include critically acclaimed drama series such as House of Cards, Orange Is the New Black, and The Crown, and several award-winning movies, the most prominent being Alfonso Cuarón’s Roma. In total, 62 percent of adults in the United States currently subscribe to a streaming service.
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In the following 6 chapters, you will quickly find the 54 most important statistics relating to "Online video usage in the United States".