Mobile shopper intention when accessing product information in the UK 2014

This statistic displays the reasons for consumers reported accessing product information on a mobile device in the United Kingdom (UK) in 2014, by product category. Regarding the retail sector, 51 percent of respondents reported using their mobile device to research and consider purchase options. Only six percent were looking for a phone number or contact info.

When you accessed information about a product on your mobile device what were you looking to ultimately accomplish?**

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Release date

July 2014


United Kingdom

Survey time period


Special properties

smartphone and tablet users; mobile shoppers***

Method of interview

Online survey

Supplementary notes

* Insurance: n=730, telecom: n=671, retail: n=1,548

** The question was phrased by the source as follows: "On this last time you accessed information about [category] on your [device], what were you looking to ultimately accomplish?"

*** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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