Use of a single mobile device in purchase decision in the UK 2014, by product

Other than your mobile device, what other media devices did you use to aid in your purchase decision?**

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Sources

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Release date

July 2014

Region

United Kingdom

Survey time period

2014

Number of respondents

over 2,000*

Special properties

smartphone and tablet users; mobile shoppers***

Method of interview

Online survey

Supplementary notes

* Smartphone: n (retail)=728; n (insurance)=166, n (telecom)=183; tablet: n (retail)=261, n (insurance)=206, n (telecom)=110
** The question was phrased by the source as follows: "Other than your [device], what other media devices did you use to aid in your purchase decision?" The source only provides the share of respondents that replied "no other media outlets used".
*** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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