Use of a single mobile device in purchase decision in the UK 2014, by product

This statistic displays the percentage of consumers making a purchase decision after accessing product information on a single mobile device (no other media outlets used) in the United Kingdom (UK) in 2014. In general, tablet owners were more likely to use no other media outlets during the purchase research process. At 38 percent, nearly four out of 10 retail product shoppers stated to have exclusively used their tablet to make a final decision.

Other than your mobile device, what other media devices did you use to aid in your purchase decision?**

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Release date

July 2014


United Kingdom

Survey time period


Special properties

smartphone and tablet users; mobile shoppers***

Method of interview

Online survey

Supplementary notes

* Smartphone: n (retail)=728; n (insurance)=166, n (telecom)=183; tablet: n (retail)=261, n (insurance)=206, n (telecom)=110
** The question was phrased by the source as follows: "Other than your [device], what other media devices did you use to aid in your purchase decision?" The source only provides the share of respondents that replied "no other media outlets used".
*** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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Statistics on "Mobile devices in the UK"

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