This statistic displays the percentage of consumers making a purchase decision after accessing product information on a single mobile device (no other media outlets used) in the United Kingdom (UK) in 2014. In general, tablet owners were more likely to use no other media outlets during the purchase research process. At 38 percent, nearly four out of 10 retail product shoppers stated to have exclusively used their tablet to make a final decision.
Other than your mobile device, what other media devices did you use to aid in your purchase decision?**
* Smartphone: n (retail)=728; n (insurance)=166, n (telecom)=183; tablet: n (retail)=261, n (insurance)=206, n (telecom)=110 ** The question was phrased by the source as follows: "Other than your [device], what other media devices did you use to aid in your purchase decision?" The source only provides the share of respondents that replied "no other media outlets used". *** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
xAd, & Telmetrics. (July 7, 2014). Other than your mobile device, what other media devices did you use to aid in your purchase decision?** [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/325693/use-of-a-single-mobile-device-in-purchase-decision-uk/
xAd, und Telmetrics. "Other than your mobile device, what other media devices did you use to aid in your purchase decision?**." Chart. July 7, 2014. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/325693/use-of-a-single-mobile-device-in-purchase-decision-uk/
xAd, Telmetrics. (2014). Other than your mobile device, what other media devices did you use to aid in your purchase decision?**. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/325693/use-of-a-single-mobile-device-in-purchase-decision-uk/
xAd, and Telmetrics. "Other than Your Mobile Device, What Other Media Devices Did You Use to Aid in Your Purchase Decision?**." Statista, Statista Inc., 7 Jul 2014, https://www.statista.com/statistics/325693/use-of-a-single-mobile-device-in-purchase-decision-uk/
xAd & Telmetrics, Other than your mobile device, what other media devices did you use to aid in your purchase decision?** Statista, https://www.statista.com/statistics/325693/use-of-a-single-mobile-device-in-purchase-decision-uk/ (last visited September 19, 2024)
Other than your mobile device, what other media devices did you use to aid in your purchase decision?** [Graph], xAd, & Telmetrics, July 7, 2014. [Online]. Available: https://www.statista.com/statistics/325693/use-of-a-single-mobile-device-in-purchase-decision-uk/
