Use of a single mobile device in purchase decision in the UK 2014, by product
This statistic displays the percentage of consumers making a purchase decision after accessing product information on a single mobile device (no other media outlets used) in the United Kingdom (UK) in 2014. In general, tablet owners were more likely to use no other media outlets during the purchase research process. At 38 percent, nearly four out of 10 retail product shoppers stated to have exclusively used their tablet to make a final decision.